AfterMarketNews Auto Care Pro AutoProJobs Auto-Video.com Brake&Frontend BodyShopBusiness Counterman EngineBuilder Fleet Equipment ImportCar Motorcycle & Powersports News Servicio Automotriz Shop Owner Tire Review Tech Shop Tomorrow's Tech Underhood Service

Home 2000 Editions April, 2000

In Jan. 7, 1985, Saturn was born when Roger Smith, the President of General Motors, announced the decision to create a whole new car company from the ground up. There were 99 people chosen to create a vision of what GM needed to do in order to prosper in the small car business into the 21st century.

GM designed a whole new car with an all new drivetrain that was surrounded by a space frame structure and covered with a combination of plastic and metal body panels. It negotiated an innovative labor contract that revolved around teamwork and involved the UAW in the decision making process from day one. And, it created a whole new dealer body that treated the customer with respect. It was truly "A Different Kind of Car" and "A Different Kind of Company," just like the ads said. Roger Smith

Share it now!
The following two tabs change content below.
Doug Anderson

Doug Anderson

Manager of Technical Services at Grooms Engines
Doug Anderson is Manager of Technical Services for Grooms Engines, located in Nashville, TN. He has authored numerous technical articles on engine rebuilding for Engine Builder magazine for more than 20 years. Anderson has also made many technical presentations on engine building at AERA and PERA conventions and seminars.