MAHLE Clevite Inc. has announced the transition of its company name to MAHLE Aftermarket Inc.
According to the company, the changeover to the new company name, effective Jan. 1, 2014, serves a dual purpose: to bring MAHLE in line with all of the MAHLE Global Aftermarket divisions, and to highlight the substantial diversification of the MAHLE Aftermarket product mix.
The conversion to MAHLE Aftermarket Inc. highlights the continued expansion of the MAHLE Aftermarket product offering, but does not affect the existing brand strategy, the company noted in making the announcement. MAHLE Aftermarket will continue to focus on growing the strong brand portfolio of Clevite engine bearings and heavy-duty engine parts, Victor Reinz gaskets for the North American aftermarket and MAHLE Original engine parts, filters, turbochargers and thermostats.
The integration of the MAHLE RTI Division into the aftermarket offering, as well as the MAHLE global acquisition of Behr, prove the long-term diversification away from strictly an engine parts supplier, the company added. Combine these with the addition of thermostats to the product offering, along with the expansion of filtration products and turbochargers, and they necessitate an organizational name that encompasses the diverse product mix, according to Jon Douglas, general manager, MAHLE Aftermarket.
“MAHLE Clevite remained the only MAHLE Aftermarket division worldwide that did not have Aftermarket in our legal name,” said Douglas. “We now join the Aftermarket divisions in Europe, South America and Asia/Pacific regions as one global Aftermarket business unit.”
For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com, or contact your local sales representative.
Engine Builder Staff
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