Federal-Mogul Motorparts and M1 Concourse have announced the two have forged a robust partnership resulting in Champion becoming the official sponsor of a new, state-of-the-art, 1.5 mile automotive performance track in Pontiac, Mich.
M1 Concourse is a $40 million-plus development being built on an 87-acre former General Motors plant site in Pontiac, Mich. The development will include a private community of more than 250 private garages, a 1.5-mile performance track and a public experiential restaurant and retail destination. The new performance track will be utilized for a variety of purposes. Most notably, it will available to the automotive industry for testing, training and marketing events. M1 Concourse will also offer a multitude of events open to the public, including driving schools, open track days, autocross and more. Owners of the Private Garages at M1 Concourse will have track access through the M1 Motorsports Club.
“Champion is a race-bred brand that has earned its place on tracks all over the world,” said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts. “Iconic tracks such as Indianapolis, Talladega, Daytona, Nurburgring, Suzuka, Monaco and more have all served as proving grounds for the Champion brand. Those tracks, along with countless other venues, have tested our innovations and validated our products. We feel that M1 Concourse, and its dedication to automotive enthusiasts, is a perfect fit for Champion.”
“We are thrilled to welcome Federal-Mogul Motorparts as a partner in our efforts to bring excitement to the automotive enthusiast community here in southeast Michigan,” said Brad Oleshansky, founder and CEO, M1 Concourse. “Racers and car fanatics the world over know Champion products very well, and the brand is synonymous with high performance and winning. We look forward to a long, successful relationship with Federal-Mogul Motorparts.”
For more information: www.m1concourse.com.
