CRP Automotive has announced the appointment of Marie Yeager as Product Manager for the Pentosin and Ajusa brands. In this role, Yeager will be responsible for managing product line life cycles from strategic planning to tactical activities, developing product sales, and providing technical support as a subject matter expert.
Michael Palm, Vice President of Marketing and Brand Management at CRP Industries Inc., made the announcement and stated, “Marie Yeager’s expertise in the chemical business and her experience in the development and marketing of new products for a wide variety of markets will be of great benefit to our product team and will help us to grow our Pentosin and Ajusa brands.”
Prior to joining CRP, Yeager spent 11 years as a product manager with Elementis Specialties, a global specialty chemicals company specializing in high value functional additives for a variety of industries including architectural and industrial coatings, personal care, and oilfield. In this role, Yeager was also responsible for product life cycle management, new product forecasting, product development, analysis and marketing.
