Federal-Mogul Motorparts has introduced a brand protection solution initiative designed to thwart counterfeiting and to ensure that genuine FP Diesel products are offered as premium-quality repair solutions. The new cartons include automated authentication package labels making it easy to confirm that the product is genuine anywhere in the world.
Known as SmartAuthentication, this track-and-trace feature uses the product’s serial number to locate it along the distribution channel, while a mobile app enables customs officials to quickly and easily authenticate each product.
Customers can determine if their FP Diesel product is authentic by using the SmartAuthentication Data Metric code that can be read via scanner or through your smartphone. Apps are available for download for Android, Apple, Blackberry and Windows devices. The unique alphanumeric validation code on the product label can also be entered on the website for validation.