JE Pistons has announced that former CP-Carrillo veteran Cindy Verkooij has been named the brand’s new general manager. Verkooij is a 21-year veteran of the performance aftermarket industry and has leadership experience in both sales and marketing and intimate knowledge of the performance piston and connecting rod marketplace.

“Cindy brings industry veteran leadership to JE Pistons, reinforcing our commitment to increase focus on customers and lead racers to victory. We’ve spent the last year innovating leading edge piston technology and making significant investments in manufacturing, and adding Cindy is the next strategic move for JE Pistons,” said Race Winning Brands CEO, Brian Reese.

Verkooij comes to JE after 11 years in a senior leadership position with CP-Carrillo. In her new post, she will fulfill a valuable role in the executive leadership team and further JE’s commitment to, and investment in, bolstering their leadership market position. Verkooij brings with her a wealth of industry experience, relationships and an outstanding track record of success.

“There is a huge opportunity for growth here and I’m working with a forward-thinking leadership team that wants to continuously evolve,” said Verkooij. “That is what I value, and that is what’s represented here. The leadership is putting forth a tremendous effort to strengthen and grow the JE brand, and I’m excited to be a part of that growth.”