9/21/2012
Pennzoil to Conduct Twitter Chat with Company's Lead Scientists
Pennzoil will provide fans with the opportunity to have their motor oil-related questions answered by some of the industry's top scientists, Dr. Robert Sutherland, Pennzoil technology manager, and Dr. Allison Falender, lubricants technology manager.
In an effort to continue
providing fans with motor oil advice, Pennzoil will be conducting a
Twitter Chat with some of its lead scientists. Pennzoil
fans will be able to ask questions to its top scientists, Dr. Sutherland and Dr. Falender. This event marks the next wave of social
media engagement for Pennzoil as a part of the Long Love Cars campaign,
an initiative that focuses on common themes associated with automotive
passion, including music and freedom, as well as sharing the joy with
others.
To connect one-on-one with consumers, a multi-faceted social media plan
for the Pennzoil brand was launched earlier this year using a variety of
platforms. Automobile enthusiasts now have the ability to join and
follow various groups created just for them including a Facebook fan
page (
www.facebook.com/Pennzoil), a Twitter account (
@Pennzoil) and a branded YouTube channel (
www.YouTube.com/Pennzoil).
The scientists from Pennzoil will be answering fans' questions live via
Twitter through the use of the custom hashtag #PZChat. The Pennzoil
Twitter Chat will take place on Thursday, Sept. 27 at 6 p.m. EST, and
all are encouraged to follow Pennzoil on Twitter (
www.Twitter.com/Pennzoil), watch the live feed and tweet their motor oil questions using the custom hashtag #PZChat.
For more information on the Pennzoil Long Love Cars campaign, social media sites and the Pennzoil motor oil Twitter Chat, visit
www.facebook.com/Pennzoil.