Setting Your Goals In 2013
When it comes to setting your long-term goals, the best advice I can give you is to make sure that they all align with your core beliefs and that they are challenging enough to inspire you.
By Bob Cooper
As the leader of your company, you are not only
responsible for setting the goals, but it’s your job to inspire your entire
team as well. I am sure you will agree that you can’t inspire others if you are
not inspired yourself.
When setting your short-term goals, don’t make the
mistake of making them unrealistic, as so many do. In a business environment,
the purpose of short-term goals should be to bring out the best in people and
inspire them to think differently at the same time. Accordingly, they should be
just out of reach but not out of sight.
Studies carried out at Harvard University have indicated
that short-term goals need to be reached only 50 percent of the time for them
to effectively change the way we think, and if they are reached more frequently
than 80 percent of the time, they are not challenging enough.
Finally, whenever possible, you should break your annual
goals down into quarterly, monthly, weekly and daily goals. When your
technicians and service advisors go to work each day, they at least should know
precisely what needs to be accomplished by the end of the day in order to view
their performance as a success.
This is the perfect time of the year for you to solidify
your 2013 goals and to revisit your long-term goals as well. I realize that
many of you may not have taken this step yet, so here’s a starter list of some
of the categories you may want to consider:
1. Long-term growth goals, which may include
diversification, expansion or additional facilities.
2. Long-term real estate goals that may
include acquisition or mortgage reduction.
3. An annual sales goal that includes the
financial growth of your business.
4. Monthly and quarterly sales goals that are
5. Marketing goals that include the
acquisition of both new customers and market share.
6. Average job order goals that are based on complete rebuilds/remanufacture.
7. Engine/job goals that are predicated on
your annual sales and annual rebuild goals.
8. Gross profit goals.
9. Productivity and efficiency goals for your
10. Closing-ratio goals for your sales staff.
11. Customer satisfaction goals.
12. Customer retention goals.
13. Operating expense goals that are predicated on
past performance and projected budgets.
14. Income goals.
15. Debt reduction goals.
16. Goals that are relative to any exit plan or
17. Career development goals.
18. Personal development goals.
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one-on-one coaching and customized action plan offered through the Elite