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Engine Builder Letter: Automotive Rebuilder Will Be Changed To Engine Builder
When you look at the cover of your magazine next month, you will notice a new name there. AUTOMOTIVE REBUILDER will be changed to ENGINE BUILDER.
Founded in l964, AUTOMOTIVE REBUILDER originally served the entire rebuilding industry including engines, parts and transmissions. And, it was primarily an automotive focused publication.
Much has changed during the past 37 years, and, consequently, so have we. The parts and transmission rebuilding industries have become separate entities requiring different editorial needs. About three years ago we made the decision to sharpen our focus on the engine building/rebuilding market.
Your engine building activity today may not be limited to passenger cars and light trucks. The scope of your work now may include heavy duty, marine, agricultural, high performance, small engine, locomotive or any other niche market in the engine arena. We have recognized this evolution and have responded with appropriate editorial topics reaching far beyond just your typical automotive engines.
Now it is time to match the title of the magazine with its content, as well as with the growing diversity in today’s engine aftermarket. Our new name reflects your evolving business, and so we welcome you to ENGINE BUILDER magazine.
We have also taken this opportunity to "freshen up" the design of the inside pages, and you will notice an easier to read format along with appealing new graphics.
What you will NOT notice is any change in the high quality, focused and unbiased editorial product you have come to expect. We have a proud heritage of editorial integrity and remain committed to providing you the information you need to make your engine business as successful as possible.
As always, your opinions and comments are most welcome. Please feel free to give us a call or send an e-mail and let us know what you think of the new look of ENGINE BUILDER magazine, or plan to stop by our booth (834) at the AERA EXPO next month in Orlando.
We hope you enjoy reading ENGINE BUILDER magazine as much as we enjoy producing it each month. It has been and will continue to be our pleasure to serve you.