3/23/2009
G-Oil Named Official Motor Oil of the American Le Mans Series and IMSA
Green Earth Technologies' biodegradable motor oil inks two-year deal racing series.
Green
Earth Technologies has signed a two-year contract that will name its
Ultimate Biodegradable "green" motor oil, G-OIL, the official motor oil
of The American Le Mans Series and the International Motor Sports
Association (IMSA).
Under the agreement, G-OIL will be used in the Series' official safety
trucks, which will also feature the G-OIL logo. The logo will also
appear prominently at all Series races. Green Earth Technologies will
utilize the American Le Mans Series and IMSA logos on its product
packaging, promotions, publicity materials, advertising and on its
website.
This partnership is another significant step in the American Le Mans
Series' efforts to be the global leader in green racing. In 2008, the
series created what has become the Michelin Green X Challenge, which
awards teams that demonstrate the best overall performance, fuel
efficiency and environmental impact during a race. It is also the only
racing series in the world in which cars use one of four alternative
fuels or energy sources that are virtually the same as what the
consumer can purchase at a service station.
"It is a pleasure to partner with the American Le Mans Series as it
embarks on its overall green initiative and redefines racing as a
socially conscious sport," said Jeffrey Loch, co-founder and chief
marketing officer. He added, "The Series is synonymous with high
performance and aligning G-OIL with those same quality standards, will
give consumers the confidence to go green with their own engines."
"Green Earth Technologies' G-OIL and their eco-friendly business model
is a perfect match for our series," said American Le Mans Series
President and CEO Scott Atherton. "This partnership is perfectly suited
for our position as the global leader in green racing which has become
a big differentiator for our racing series. We anticipate additional
environmentally-focused companies to follow Green Earth Technologies'
lead."
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