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MAHLE Clevite Expands Grassroots Racing Outreach With Sponsorship of NASCAR Corona Series
To further expands its reach into grassroots racing, MAHLE Clevite has announced its sponsorship of the NASCAR Corona Series. The three year sponsorship agreement for the NASCAR series in Mexico will last until 2010.
“Our new agreement to sponsor Mexico’s most important stock car racing series not only supports our existing relationship with NASCAR, but also gives us the opportunity to further our commitment to grassroots racing in North America,” said Ted Hughes, brand and communications manager, MAHLE Clevite.
“With the addition of expanded operations in Mexico during the past year, sponsoring the NASCAR Corona series gives us the perfect platform to support our customers there,” said Hughes.
Shortly after the formation of MAHLE Clevite in 2007, the MAHLE Group also completed the acquisition of the piston ring and cylinder liner business from Condumex in Mexico, providing the company with a full range of products for the Mexican market.
MAHLE Clevite is a sponsor of the NASCAR Sprint Cup, Nationwide Series and Craftsman Truck Series. Its grassroots sponsorship includes the NASCAR Canadian Tire Series, NASCAR’s Grand National Camping World Regional Series and Whelen All-American Series.
The company announced earlier this year that the new MAHLE white decal would take the place of the legendary Clevite blue decal throughout all NASCAR competitions. In addition to Clevite engine bearings, the company’s Perfect Circle, Victor Reinz and MAHLE Original engine parts brands are all exclusive NASCAR Performance products.
For more information about MAHLE Clevite, visit www.mahleclevite.com.
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