6/24/2009
APRA Launches 'In It to Win It' Campaign
Association launches marketing effort to attract more attendees and exhibitors to annual Big R Show.
The
Automotive Parts Remanufacturers Association (APRA) has launched a
campaign to promote the 2009 International BIG R Show to potential
exhibitors and attendees. The 2009 International Big R Show will take
place Oct. 31 – Nov. 2 in Las Vegas.
The BIG R Show will be co-located at The Riviera Hotel & Casino
with ATRA’s Powertrain Expo. Both shows take place just prior to the
AAPEX and SEMA Shows, so that attendees can enjoy all of the
expositions for the price of one airline ticket.
To make the event more attractive to rebuilders/remanufacturers, a
Heavy Duty Engine section has been added to this year’s show, sponsored
by
Engine Builder magazine. A number of management and technical presentations, as well as networking opportunities will be available.
“The BIG R Show and the Powertrain Expo will be the only place in the
world to plug in to all these positive programs that will help your
business grow and prosper in the years to come,” said APRA in
announcing the new ‘In It to Win It’ campaign. “The economic recovery
is coming and every attendee needs to be properly prepared for all the
new challenges and opportunities ahead.”
For details and updates on the International BIG R Show visit
www.BIGRShow.com and
www.ATRA.com for their Powertrain Expo.