Serving Professional Engine Builders & Rebuilders Since 1964




Survey Results
What is your prefered way to read Engine Builder?









 
4/5/2010

Google Pros Show How to Elevate Your Web Exposure



Consumers are increasingly turning to the Web to search for products, pricing and convenient shipping solutions, particularly automotive enthusiasts.

 
A survey from the 2009 SEMA Show revealed that 72% of enthusiasts have purchased some parts and accessories online. Successful companies of the future must optimize not only their offerings, but also their knowledge of Internet marketing techniques.

In an exclusive SEMA webinar, "Search Engine Marketing 101," April 8, 10:00 a.m. – 11:00 a.m., Google’s Mandy Mathis will offer expert insight into geographic targeting and optimizing Internet ads for the best possible performance.

Mathis, a member of Google’s automotive team who works with automotive websites, dealers, and parts and accessories retailers and manufacturers, will discuss the company’s own list of best practices and provide tips on how to reach the desired audience with the right message at the right time in her webinar.

Learn how to track your search-engine marketing efforts to ensure that your company is achieving the maximum return on investment.

For additional details and to register, follow this link.

Comments:

 
The Best-Kept Secrets to Dealing with Sales Objections
When it comes to dealing with objections, most shop owners shut down as soon as the customer says, "It's too much money" or "I'd like to think it over." There are a number of reasons why, but the single most common reason is that shop owners don't know how to handle the objections....

Customers Will Remember Your Name With These Business Card Tips
A well-designed business card can be the difference between success and failure in the automotive aftermarket industry....

Direct Marketing’s Big Three
Size, design and list are the keys to a successful postcard marketing campaign...













Babcox Media • www.babcox.com
3550 Embassy Parkway
Akron, OH 44333
330-670-1234 • (FAX) 330-670-0874