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Sources To Make Your Shop's Facebook Page Better

Now that a sizable number of automotive companies have gotten involved in Facebook, it's time to make your Fan Page do more – without having to learn how to write code!

By Christine Taylor

With today's easy-to-use Facebook apps, you can do neat things like sell products and services directly from your Facebook page, or conduct contests, sweepstakes, etc.

Check out this blog for examples of impactful Facebook pages.

Inspired now? There are a number of companies I recommend that make it easy to install Facebook apps:

ShortStack
I use ShortStack for many of our clients. ShortStack gives you promotions, sweepstakes, contact forms and much more. Plus, their customer service department is very helpful. Another plus: ShortStack is totally free for business pages up to 2,000 fans or “Likes." And they are reasonably priced, even for the larger fan pages

NorthSocial
I also use NorthSocial. They have been building innovative social media applications, promotions and marketing campaigns since 2006, so they know what they’re doing.

Wildfire
Wildfire’s campaign formats include quizzes, contests, coupons, virtual gifts and more. Wildfire enables you to simultaneously publish your social media marketing campaign on Facebook Fan Pages, Twitter and your website with just a few clicks.

Involver
Involver is a pioneer in developing Facebook apps. and works with some of the world’s biggest brands such as Nike and the NFL.

There are hundreds of Facebook apps and more are being developed every day. A very useful site to find the app you’re looking for is appbistro.com.

Facebook is all about engagement, whether it’s personalized communications or a contest to win a set of tires. Any of the companies I’ve listed here will help you turn your Facebook fans into some of your strongest advocates.

Christine Taylor is vice president of New Media Marketing for JTMarCom. She has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. Christine is regular contributor to Engine Builder sister publication Tire Review and is a master Tweeter herself. She counts Ford, BMI, Dunkin’ Donuts, USATodaytech, Reba McEntire and Miley Cyrus among her followers. You can follow her Tweets at http://twitter.com/ChrisGTaylor or email christine@jtmar.com.