10/20/2011
Roush Yates to Partner with Freescale Semiconductor
Roush Yates Engines and Freescale Semiconductor recently announced a new partnership grounded in a shared vision for the expanding role of technology in motorsports.
The new partnership brings together two industry leaders in automotive and motorsports. Freescale, as one of the world's largest providers of automotive electronics, provides the processing power behind NASCAR's 2012 Sprint Cup Series switch to fuel injection and is the official automotive semiconductor of NASCAR. Roush Yates is recognized as one of the premier engine manufacturers, and both have a long history in automotive and motorsports innovation.
"Jack and I and all of Roush Yates' numerous engineers, engine builders, and specialty technicians look forward to working with Freescale as we continue to explore the role of technology within NASCAR and beyond," said Doug Yates, chief executive officer of Roush Yates. "Fuel injection has been a big part of Roush Yates for quite some time. We look forward to not only helping Freescale become even more top of mind throughout the entire automotive industry - but also working with them to make all NASCAR racing engines - no matter the manufacturer - better through their technology."
Roush Yates' Performance Engine Group also builds engines for various grassroots racing series including Sprint Car, Off-Road, and Daytona Prototype - all of which utilize fuel injection.
"Freescale has impressive technical dynamics across the broad spectrum of automotive technology," said Jack Roush, co-owner of Roush Yates. "Freescale is a leader in the world of Electronic Fuel Injection. I am glad to see the Roush Yates name associated with Freescale in NASCAR and in the numerous other forms of racing where Roush Yates engines with electronic fuel injection compete around the world."
The Roush Yates/Freescale partnership underscores the historic nature of NASCAR's switch to fuel injection and the positive impact of the change to fuel efficiency and emissions management.
For more information about Roush Yates, visit
www.roushyates.com.