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Bob Cooper

Bob Cooper
Bob Cooper has functioned as a business developer, owner and operator of some of the most successful auto repair shops in North America. Since then, he has become the founder and president of Elite, an international company that specializes in supporting those in the auto service industry. He has been nominated for entry into “Who’s Who in American Business,” he is a member of the prestigious National Speakers Association and he is one of the nation’s leading authorities on both personal and career success. In addition to lending his expertise to automotive industry training and coaching, he has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army and to some of the wealthiest people on earth.

All great companies have one thing in common: They realize industries and consumers need change,...

There is an expression that has been around our industry for decades that says if you run a good, ethical business, the one thing...

One of the single greatest challenges engine shop owners face today is finding and...

Many years ago, I read an article that featured an interview with Herb Kelleher,...

Now that the holiday season is upon us, there are a number of things you can do to drive up productivity, sales, customer...

As we all know, the most powerful form of advertising always has been, and always will be, word of mouth. Although every shop owner...

Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and...

With today's uncertainty, and with all the restraints that lenders have put into place, this still may be the best time for you to...

In order for people to buy engine services from you, three things need to occur: they need to like you, trust you and view...

When properly written, non-solicitation agreements state if an employee leaves your company they will have every right to compete, but they are disallowed from...

Here are what I’ve discovered to be the best-kept secrets when it comes to dealing with sales objections. 1. Accept the fact that the single...

We are in an era whereas with each passing day technology is making pricing more accessible to the general public, customer expectations of transparency are at...

When it comes to setting your long-term goals, the best advice I can give you is to make sure that they all align with...

There was a time in our industry when shop owners were the only ones who knew the cost of their parts. Additionally, the amount...

Here are six easy steps that will not only help you create team spirit, but will help you build a more profitable, successful business...

During the interview with Janke, we were discussing thethings that shop owners can do to get top dollar for their shops, and towardsthe end...

There’s a lot to be said for that, but even if you’re pleased with theperformance of your business, you still...

This will not only let yourcustomers know that you were paying attention when they were speaking to you,but will communicate...

These are any campaigns where you reach potential customers while they are outside of their homes and workplaces. Little league...