add-on sales Archives - Engine Builder Magazine
Value-Added Services

How many times have you had a customer come in for an engine build who asked if you do engine installations? Those dollars are leaving your shop and going elsewhere.

Engine Builds Often Start With Radiator Resoration

Keeping Your Cool About This Hot Topic Engine builders who work on older collector cars are always interested in sources of vintage radiators – after all, you can’t run a liquid-cooled engine for any length of time without a good radiator. Of course, There have always been shops that fix radiators, but the judging standards

Exhaust(ing) Your Options

Here in the pages of Engine Builder magazine we have countless articles about choosing the right set of pistons, putting in the perfect crankshaft, selecting the best connecting rods and the list goes on and on for identifying what parts and products go into your engines. However, there is one item we seldom cover –

The Street Rod Engine Market – What’s Hot and What’s Not in Selling to Hot Rodders

Street Rod/Hot Rod engines? Yeah, right! Defining this particular engine market has been likened to trying to nail Jell-O to a wall. There is an almost endless number of factors that cross engine “styles”’ usage and applications. It’s no different with hot rods. One hot rodder may want a stock unit just to keep him

Don’t Throw Those Old Mustang Parts Away

Don’t throw those old Mustang parts away. That’s what Bob Perkins of Perkins Restoration (www.perkinsrestoration.com) in Juneau, WI told many Ford dealers back in the 1970s. Perkins somehow came up with a list of every Ford dealer in the country and whenever he traveled around, he would visit them and try to buy up their

How You Can Increase Your Payoff by Including a Transmission With Your Engine Builds

Bundling two or more products into a single package simplifies the buying process for a consumer, saving both time and money. This isn’t limited to household goods and groceries. An engine builder can increase his bottom line by selling more than one product, such as a transmission. And additional accessories and services also can be added.