Can E-Mail Marketing Deliver for Rebuilders? - Engine Builder Magazine
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Can E-Mail Marketing Deliver for Rebuilders?


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While brazen e-mail "spammers" have been rightfully relegated to the status of Web pariahs, a number of automotive rebuilders and their suppliers have quietly discovered a powerful fact about the medium. When leveraged artfully, an ethical e-mail marketing strategy can be an effective and productive sales leads generator.

Indeed, while the promise of the Web has understandably mesmerized the global marketplace lately, Internet research marketing firms already know that e-mail is currently the Internet

Engine Builder Magazine