When your market is in a state of change, how do you respond effectively? - Engine Builder Magazine

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When your market is in a state of change, how do you respond effectively?

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By Dave Wooldridge

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Ever notice how negativity becomes a self-fulfilling prophecy? People focus on how tough things are, and sure enough, things usually get a lot tougher.

On the other hand, ever notice how those shop owners who are looking toward the future of their businesses always are better able to jump over the present day hurdles that seem to trip up their competitors, while simultaneously finding new markets, new customers and new opportunities?

Yes, powertrain technology over the past decade has lead to better-made engines that enter the rebuilding cycle later than they did in the 1970s and 1980s. But, if you haven

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