The Drive For Performance Import Profits - Engine Builder Magazine
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The Drive For Performance Import Profits

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The automotive industry has seen a great number of specialty niches since the first automobile owner decided to customize his Model T. Since that time, the search for the next great profit opportunity within the aftermarket has continued.

The newest niche in the specialty aftermarket is the import performance market. Although modifying these small, powerful cars and light trucks to be even faster and have better handling is certainly not a new idea, the rate at which the market has been growing is simply incredible.

For many engine builders, the word "performance" means big block Chevrolets, Ford 351W or Chrysler Hemis. But it

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