Car Care Council Partners With Alliance to Save Energy Drive $marter Challenge Reinforces 'Be Car Care Aware' Campaign - Engine Builder Magazine

Car Care Council Partners With Alliance to Save Energy Drive $marter Challenge Reinforces ‘Be Car Care Aware’ Campaign

In a move to strengthen the urgent call-to-action to consumers that vehicle maintenance will improve gas mileage, the Car Care Council today announced that it has partnered with the Alliance to Save Energy, The Wal-Mart Foundation and more than a dozen other companies and organizations to help promote their new "Drive $marter Challenge" as part of the "Be Car Care Aware" consumer education campaign.

The "Drive $marter Challenge" campaign, which will be launched May 20, reinforces the on-going activities of the Car Care Council by educating and inspiring Americans to increase the efficiency of their cars. The alliance is a non-profit coalition of business, government, environmental and consumer leaders who promote the efficient and clean use of energy worldwide to benefit the environment, the economy and national security.

"While consumers can do nothing to control rising gas prices, they can take control of how much gas they use; and one of the best and most cost-effective ways is through regular vehicle maintenance that results in more miles to the gallon," said Rich White, executive director, Car Care Council. "We need to drive home this message as often and from every direction possible. Our partnership with the Alliance to Save Energy and its new ‘Drive $marter Challenge’ will significantly multiply message delivery for both organizations."

"We enthusiastically welcome the Car Care Council as a partner in the timely Drive $marter Challenge campaign, whose messages and goals mesh so well with those of the council’s ongoing ‘Be Car Care Aware’ campaign," said Alliance president Kateri Callahan. "We are confident that both campaigns will be furthered by our partnership. And as we enter the summer driving season at this time of spiraling gas prices, it’s essential to convey to drivers that simple yet effective car maintenance measures, combined with fuel-efficient driving habits such as sticking to the speed limit, will mean fewer costly trips to the pump."

The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

For more information on the Drive $marter Challenge and the Alliance to Save Energy contact Ronnie Kweller at 202-530-2229 or at [email protected].

You May Also Like

NMRA/NMCA Announce Augustine Herrera as National Tech Director

ProMedia Events and Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has announced Augustine Herrera as the new NMRA/NMCA National Tech Director. His duties include overseeing fair competition in both drag racing series and leading the on-site tech staff at all national events.  “Augustine joined our team in

ProMedia Events and Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has announced Augustine Herrera as the new NMRA/NMCA National Tech Director. His duties include overseeing fair competition in both drag racing series and leading the on-site tech staff at all national events. 

Shop Solutions November 2021

Check out these Shop Solutions from builders across the country!

Cam Center
Holley Classic Truck Battery Tray and Hold Down

Holley Classic Trucks can battery trays for 1981-1987 C/K Series trucks and Blazer/Jimmy/Suburban manufactured to precisely mimic the factory look with all of the original holes and contours. Related Articles – Rocker Arm Tech – Part 1 – Automotive Specialty-Equipment Retail Sales Reach New High – Rebuilders Choice Made from heavy-gauge steel and EDP coated

Holley Battery Tray
Rocker Arm Tech – Part 1

In this episode of Steve Tech, Steve Morris breaks down the fundamentals of rocker arms, rocker arm stands and valvetrain rocker arm geometry. Class is in session! Related Articles – The SCAT Story – Numbers Don’t Tell The Whole Story – Performance Rocker Arms

Automotive Specialty-Equipment Retail Sales Reach New High

Despite what occurred throughout 2020, the specialty-equipment industry showed resilience with industry retail sales climbing from $46.2 billion to a new high of $47.89 billion in the U.S., according to the new 2021 SEMA Market Report. Related Articles – Future of Engine Building: Converting the Masses – Future of Engine Building: The Road Ahead for

Other Posts

COMP Performance Group Announces Plans for 2013 Power Tour

The Power Tour is considered one of the biggest and best road trips in the nation for performance enthusiasts. A variety of special events are scheduled throughout the week, including a highly anticipated cruise night in downtown Memphis (home of CPG) on the Tuesday, June 4. Related Articles – New AETC Website Debuts – PRW

New AETC Website Debuts

Each year AETCbrings together engine builders, racers, engineers and media members from around the world to exchange information on the day’s most popular engine-building topics. In an effort to make information about the conference even more accessible, AETChas recently launched an updated, easy-to-navigate website. Related Articles – Eaton Sponsors Western Michigan University Student Race Car

PRW Opens New Corporate Office and Warehouse Distribution Center

The PRW warehouse distribution center and corporate headquarters in now located in Perris, California. In addition to being designed to maximize storage and order shipping, the facility has an abundance of office space that houses the sales, management and support teams, an employee break room, conference rooms, and a larger engineering and product development department.

Melling, Dura-Bond Consolidate Sales and Marketing Efforts

Charles Barnett, vice president of sales and marketing at Dura-Bond Bearing Co., will be heading up the consoliated efforts between Dura-Bond and Melling. Barnett has been a long-term employee at the company as president prior to the Melling purchase several years ago. He also had a career with ACDelco/General Motors and previously served as general sales