Camaro Named Official Vehicle of 2008 SEMA Show - Engine Builder Magazine
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Camaro Named Official Vehicle of 2008 SEMA Show

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The 2010 Chevrolet Camaro has been selected as the official vehicle of the 2008 SEMA Show.

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Slated for Nov. 4-7, in Las Vegas, the SEMA Show is the world’s leading automotive accessories trade show.

“The influence that the Camaro has had on the automotive industry
and vehicle personalization is undeniable,” said Peter MacGillivray,
SEMA VP of events and communications. “Since the car was introduced in
1967, enthusiasts have fallen in love with the Camaro. It’s simply a
great example of the passion and excitement that comes from this
industry.”

After 35 years of continuous production, the Camaro was taken off
the assembly line in 2002. Chevrolet introduced a concept version of
the popular vehicle in early 2006, announcing later that year that a
new generation of the Camaro would be forthcoming. That vehicle is set
to debut in 2009.

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“We are so excited about the return of the Camaro,” said Ed Peper,
North America Vice President, Chevrolet. “The Camaro brings technology
and great design to consumers early next year, and we are looking
forward to bringing this much anticipated vehicle to the show in Las
Vegas.”

General Motors, through several of its vehicle brands including
Chevrolet, GMC, Cadillac and Saturn, is a long-time supporter of the
SEMA Show. The automaker has exhibited at the event since 1996, and
also demonstrates a strong commitment to vehicle personalization by
collaborating in numerous SEMA programs that make it easier and more
cost-effective for its members to develop products for their vehicles.
These programs allow SEMA members to obtain vehicles in advance of the
public, access confidential drawings and data on new vehicles, and be
recognized for their creativity and design achievements.

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“We could not be more pleased to be working with the General Motors
family at the SEMA Show,” said MacGillivray. “The automaker has a long
and deep history with our industry, and it’s evident through the
vehicles that they manufacture.”

Also at the 2008 SEMA Show will be a dozen of the world’s leading
automakers, where thousands of display vehicles will be outfitted with
custom wheels and tires, mobile electronics, performance products,
accessories and more. Each year, more than 130,000 industry
professionals attend the event, which is open exclusively to automotive
professionals. Additional details about and registration for the 2008
SEMA Show are available at www.semashow.com.

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