10 Ways To Recruit New Employees for Your Shop - Engine Builder Magazine

10 Ways To Recruit New Employees for Your Shop

You never know when you’ll be in the market for a new employee. You may
be fully staffed right now, but what if you were to expand your shop,
offering additional services, and needed the extra
manpower to handle the increased service volume?

Or, what if you were to lose an employee to the competition? In either
situation, would you be prepared to handle that void and know where to
begin your search for a replacement employee?

With the goal of providing you with ideas on the best ways to
recruit new employees for your shop, Babcox Research asked a sample of
shop owner readers for their input on the topic. Some of those
responses are listed below.


10 Ideal Ways to Recruit New Employees For Your Shop

1. Contact local vo-tech schools and network with automotive
instructors. Provide details about job applicant responsibilities and
qualifications. And, don’t forget to outline the features and benefits
of working at your shop. Potential employees want to know what your
shop has to offer, too.

2. Send a shop representative to area job fairs to get the word out that you are in need of a new employee.

3. Ask your employees for recommendations. One reader says,
“stolen ‘wrenches’ are usually a good bet. Ask your techs. They always
know other good ones.”

4. Consider asking your good, long-time customers for recommendations.

5. Don’t forget to tap the parts store counter people and mobile
tool distributors with whom you do business. Ask these key contacts in
the field if they know of anyone who’s qualified for a job at your shop
or is in the market for a new job.

6. Check out employment websites and online employment
advertisements. But be wary of “glorified” resumes, says another
reader, as these applicants typically have serious shortcomings.

7. “Grow your own.” Seek out young people who are mechanically astute, then train them at your shop.

8. Place newspaper ads, but be very specific about the qualifications
you seek. Stress job requirements and demand quality workmanship.

9. Promote that you: run a top-notch, clean shop that’s a good place
to work; offer good compensation; and provide a solid benefits package.

10. You may not have to look too far. With the reality of dealership
closings across the country, several professional, skilled techs are
out of work. Now is the time to advertise, network and keep your shop’s
name at the forefront in your market area.

Jeff Stankard is Publisher of Babcox Tech Group Publications.

You May Also Like

Utilizing Instagram

“When we started, we had no business at all… that’s when I started using Instagram,” Yaghoubian says. “Back then I didn’t know a lot about social media, but it works for business really well, and especially the automotive industry on Instagram.”

The Industry has changed, so should you.

“One picture I posted got 7,600 likes, it reached 112,000 people, I got 982 profile visits from that post, 758 people saved it, and 208 people sent it to other people,” says Aaron Yaghoubian, owner of Arlington Machine in Riverside, CA, talking about an Instagram photo he shared in August of an Evo 8 short block project. “You can’t beat it. Some engine builders are over here crying, but they don’t want to use something that’s free. They have the device in their hand, now download the app and do it.”

Higher Revving Education

We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.

Chassis vs Engine Dyno

We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.

Tradeshow Season

While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!

OE Parts vs. the Aftermarket

Many of your customers believe that OEM parts are better than aftermarket parts. We wanted to dispel some of the myths once and for all. Without getting into the mud about which brands are better. It is important to note that not all parts are created equal, and this includes both aftermarket and OE replacement parts.

Other Posts

Setting Up an Instagram Account

The old saying goes, “A picture is worth 1,000 words.” Well, in the world of social media, that same picture is not just worth 1,000 words, but could also be worth thousands of dollars in new business for your engine shop. By now you’ve likely seen our features on setting up and utilizing Facebook for your business. Next on our ‘to-do list’ is an introduction to Instagram for those of you who haven’t started utilizing this social media platform.

The Potential in Differential

Is growth part of your business strategy? It comes in a lot of different forms, but when it’s adding a new service offering or product for your customers, it can be nerve-racking at the very least. The additional investment in tools, equipment, training or people weighed against the unknown outcome leaves you holding all the risk, unless there is something that’s a perfect fit.

How To Put Your Facebook Page To Work

A couple months ago, we walked you through the setup of a Facebook business page. Hopefully you’ve gone ahead and created that page and took some time over the last couple months to play around with ways to engage with an audience. If not, go back and check out the February issue. It’s worth your while to do so!

Intellectual Property Rights Enforcement

Once you’ve obtained your IPR, then what? What can you do when you find another person or business violating your patent, trademark, or trade dress? Below, we take a closer look at the steps you can take to enforce your IPR against unauthorized use.