NASCAR and iRacing to Partner in Online Racing Series - Engine Builder Magazine

NASCAR and iRacing to Partner in Online Racing Series

Motorsport Simulations will join forces to create a NASCAR-sanctioned
online racing series, a new competition division that will be licensed
by NASCAR and organized and hosted by iRacing.

Beginning early in 2010, NASCAR fans anywhere in the world will be able
to log onto the Internet and compete against one another, as well as a
number of NASCAR drivers, in an official NASCAR series featuring
digital duplicates of real-world NASCAR cars and tracks in the most
realistic NASCAR racing environment ever created.


“The online world is an ever-growing marketplace filled with NASCAR
fans. To provide those fans with the most realistic NASCAR racing
environment, iRacing was the right partner for us,” said Blake
Davidson, NASCAR managing director of licensed products. “Bill France,
Jr. had the original vision for this series more than 10 years ago. He
foresaw a day when NASCAR fans could experience NASCAR’s side-by-side
racing from the comfort of their own homes; that day has come. The
iRacing product is so realistic, that a number of our NASCAR drivers,
including Dale Earnhardt, Jr., Brad Keselowski, A.J. Allmendinger,
Marcos Ambrose and Colin Braun are already iRacing members, which makes
it even better. From the beginning, these drivers have raved about the
incredible accuracy of the cars and the tracks that iRacing has
produced and their involvement, along with NASCAR Competition, in the
development will make the experience even more authentic.”


More than 12,000 members have signed up for iRacing’s online racing
service since it was opened to the public in August 2008. iRacing uses
laser-scanning and other advanced technology to produce tracks that are
millimeter-accurate duplicates of their real-world counterparts and
race cars of similar visual and mechanical fidelity. The inventory of
vehicles currently available to iRacing members features racing cars
from Chevrolet, one of NASCAR’s automotive partners, including the
Silverado, as raced in the NASCAR Camping World Truck Series, and
versions of the Impala SS as raced both in the NASCAR Nationwide Series
and NASCAR Sprint Cup Series. iRacing has either completed or is in the
process of building virtually every track on the 2009 NASCAR Sprint Cup


“Our members are passionate about racing,” said John Henry, iRacing’s
co-founder and chairman. “They love to drive, and they love to compete.
And they do it in the context of their overall love for racing in both
the physical and virtual worlds. We’re pleased that iRacing has been
chosen as the home of NASCAR-Sanctioned Online Racing and expect that
many of NASCAR’s most avid fans will find iRacing’s NASCAR-sanctioned
series a great way to deepen their connection to and enjoyment of the


Henry noted that iRacing’s online racing is available to anyone with a
current PC, a broadband Internet connection and an inexpensive
PC-compatible steering wheel and pedal set (available from most
consumer-electronics retailers). Subscriptions to iRacing’s online
service, which permit virtually unlimited racing, are $19 per month,
with annual subscriptions available for just $13 per month.


“This is one form of racing that is affordable to the average racing
fan,” Henry said. “We provide our members with the opportunity to
develop the same driving skills they see their favorite NASCAR stars
using every weekend, for a fraction the cost of their monthly phone


Henry noted that Earnhardt’s enthusiasm for iRacing’s vision had helped
sustain the company through four years of pre-release development, and
thanked him for his help in making other drivers and fans aware of the


“I’ve been involved with iRacing since the alpha-testing days, and even
used the service to prepare for my own testing and racing,” said
Earnhardt, who is also a member of iRacing’s competition committee.
“But the main thing is being able to get online pretty much anytime and
have fun racing with other people who enjoy it as much as I do. I’ve
helped iRacing develop their stock cars, but this isn’t something I’d
do for money; it’s about having fun.”


iRacing currently organizes 12 online road-racing and oval-track series
arranged in a graduated format that permits members to increase their
driving skills as they proceed up the ladder. The NASCAR-sanctioned
series will offer fans the opportunity to compete under the same
organizational umbrella as the stars they watch compete each weekend,
and sometimes to compete head-to-head with them in the virtual world.


“Across the board, the talent level of the drivers that we see in our
sport today is at an all-time high,” said Robin Pemberton, NASCAR vice
president for competition. “To be able to compete against the best, it
takes a tremendous amount of commitment and practice on the part of our
drivers. Over the years, many of our drivers have helped develop their
skills by participating in virtual training like iRacing. It’s exciting
to now have an online NASCAR sanctioned series like iRacing that will
be entertaining for our fans and help provide them with a greater
understanding of what it takes to be a NASCAR race car driver.”


Further details on the 2010 NASCAR-sanctioned series will be made available later this year.

You May Also Like

NMRA/NMCA Announce Augustine Herrera as National Tech Director

ProMedia Events and Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has announced Augustine Herrera as the new NMRA/NMCA National Tech Director. His duties include overseeing fair competition in both drag racing series and leading the on-site tech staff at all national events.  “Augustine joined our team in

ProMedia Events and Publishing, the parent company of the Holley NMRA Ford Nationals and NMCA Muscle Car Nationals, has announced Augustine Herrera as the new NMRA/NMCA National Tech Director. His duties include overseeing fair competition in both drag racing series and leading the on-site tech staff at all national events. 

Shop Solutions November 2021

Check out these Shop Solutions from builders across the country!

Cam Center
Holley Classic Truck Battery Tray and Hold Down

Holley Classic Trucks can battery trays for 1981-1987 C/K Series trucks and Blazer/Jimmy/Suburban manufactured to precisely mimic the factory look with all of the original holes and contours. Related Articles – Rocker Arm Tech – Part 1 – Automotive Specialty-Equipment Retail Sales Reach New High – Rebuilders Choice Made from heavy-gauge steel and EDP coated

Holley Battery Tray
Rocker Arm Tech – Part 1

In this episode of Steve Tech, Steve Morris breaks down the fundamentals of rocker arms, rocker arm stands and valvetrain rocker arm geometry. Class is in session! Related Articles – The SCAT Story – Numbers Don’t Tell The Whole Story – Performance Rocker Arms

Automotive Specialty-Equipment Retail Sales Reach New High

Despite what occurred throughout 2020, the specialty-equipment industry showed resilience with industry retail sales climbing from $46.2 billion to a new high of $47.89 billion in the U.S., according to the new 2021 SEMA Market Report. Related Articles – Future of Engine Building: Converting the Masses – Future of Engine Building: The Road Ahead for

Other Posts

COMP Performance Group Announces Plans for 2013 Power Tour

The Power Tour is considered one of the biggest and best road trips in the nation for performance enthusiasts. A variety of special events are scheduled throughout the week, including a highly anticipated cruise night in downtown Memphis (home of CPG) on the Tuesday, June 4. Related Articles – New AETC Website Debuts – PRW

New AETC Website Debuts

Each year AETCbrings together engine builders, racers, engineers and media members from around the world to exchange information on the day’s most popular engine-building topics. In an effort to make information about the conference even more accessible, AETChas recently launched an updated, easy-to-navigate website. Related Articles – MERA to Hold Remanufacturing and Sustainability Conference on

PRW Opens New Corporate Office and Warehouse Distribution Center

The PRW warehouse distribution center and corporate headquarters in now located in Perris, California. In addition to being designed to maximize storage and order shipping, the facility has an abundance of office space that houses the sales, management and support teams, an employee break room, conference rooms, and a larger engineering and product development department.

Melling, Dura-Bond Consolidate Sales and Marketing Efforts

Charles Barnett, vice president of sales and marketing at Dura-Bond Bearing Co., will be heading up the consoliated efforts between Dura-Bond and Melling. Barnett has been a long-term employee at the company as president prior to the Melling purchase several years ago. He also had a career with ACDelco/General Motors and previously served as general sales