Herman Trend Alert: The Future of Social Networking - Engine Builder Magazine

Herman Trend Alert: The Future of Social Networking

Social Networking is about "building online communities of people who
share interests and/or activities, or who are interested in exploring
the interests and activities of others." (Wikipedia)

People use social networking to find jobs, source candidates, find lost
loves, source materials, promote and sell products and services, and
much more … and it’s mostly free!

"Social networking is in its infancy," says David Nour, Relationship
Economics CEO and Web 2.0 guru. "We’re on the upward swing of the hype

Lots of people are discovering the power of social networking and investing their time and energy to make it work for them.

"The real power and promise of social networking is a mass
collaboration platform, accelerating one’s ability to get things done,"
adds Nour. Enlightened individuals are shifting from "not invented
here" to "invented everywhere." It gives us the opportunity to extend
our reach beyond any geographic, functional roles or even industry
sectors to learn and grow from others.

More than a handshake and an introduction, social networking allows us
to nurture key relationships by supporting those who sustain us and
stay connected with our most trusted relationships – on or off-line.

Three key trends illustrate the bright future of Social Networking: 1)
Interoperability, 2) Visual Insight and 3) Enterprise Social

Interoperability – You may be familiar with these household names:
Facebook, Twitter, LinkedIn, Plaxo and Naymz. What you may not know is
that Web sites like TweetDeck.com and Ping.fm will allow the user to
update multiple platforms with single inputs. It also permits the user
to capitalize on the value of these social networking platforms.

Visual Insight – Next generation Social Networking will present key
insights not just in text, but a visually appealing manner; from
transactions to transformation; from raw data to visual insights.

Finally, Enterprise Social Networking is being used to bring all the
functionalities inside a company to support the key goals and strategic
objectives of the organization.

As guru Nour points out, we are only scratching the surface of the
power of social networking. Invest in this area; it will be important
for us all!

Please follow the link if you would like to follow us on Twitter.

You May Also Like

Utilizing Instagram

“When we started, we had no business at all… that’s when I started using Instagram,” Yaghoubian says. “Back then I didn’t know a lot about social media, but it works for business really well, and especially the automotive industry on Instagram.”

The Industry has changed, so should you.

“One picture I posted got 7,600 likes, it reached 112,000 people, I got 982 profile visits from that post, 758 people saved it, and 208 people sent it to other people,” says Aaron Yaghoubian, owner of Arlington Machine in Riverside, CA, talking about an Instagram photo he shared in August of an Evo 8 short block project. “You can’t beat it. Some engine builders are over here crying, but they don’t want to use something that’s free. They have the device in their hand, now download the app and do it.”

Higher Revving Education

We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.

Chassis vs Engine Dyno

We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.

Tradeshow Season

While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!

OE Parts vs. the Aftermarket

Many of your customers believe that OEM parts are better than aftermarket parts. We wanted to dispel some of the myths once and for all. Without getting into the mud about which brands are better. It is important to note that not all parts are created equal, and this includes both aftermarket and OE replacement parts.

Other Posts

Setting Up an Instagram Account

The old saying goes, “A picture is worth 1,000 words.” Well, in the world of social media, that same picture is not just worth 1,000 words, but could also be worth thousands of dollars in new business for your engine shop. By now you’ve likely seen our features on setting up and utilizing Facebook for your business. Next on our ‘to-do list’ is an introduction to Instagram for those of you who haven’t started utilizing this social media platform.

The Potential in Differential

Is growth part of your business strategy? It comes in a lot of different forms, but when it’s adding a new service offering or product for your customers, it can be nerve-racking at the very least. The additional investment in tools, equipment, training or people weighed against the unknown outcome leaves you holding all the risk, unless there is something that’s a perfect fit.

How To Put Your Facebook Page To Work

A couple months ago, we walked you through the setup of a Facebook business page. Hopefully you’ve gone ahead and created that page and took some time over the last couple months to play around with ways to engage with an audience. If not, go back and check out the February issue. It’s worth your while to do so!

Intellectual Property Rights Enforcement

Once you’ve obtained your IPR, then what? What can you do when you find another person or business violating your patent, trademark, or trade dress? Below, we take a closer look at the steps you can take to enforce your IPR against unauthorized use.