SEMA, Ohio Businesses Meet for Education, Networking, Drag Racing - Engine Builder Magazine
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SEMA, Ohio Businesses Meet for Education, Networking, Drag Racing

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The Specialty Equipment Market Association (SEMA) continues its important strategic direction to increase its outreach to members. In the past few years, the association has placed itself where SEMA members gather to hear what they have to say about their businesses and to learn how the association can make a difference, especially now, during a tough economic downturn.

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The most recent SEMA regional outreach event, held Monday, August 17, was set in one of  the most member-concentrated regions of the country: Northern Ohio. The one-day event began with an education program at the Summit Motorsports Park, followed by bracket racing and a mixer in downtown Cleveland.

The education program, co-sponsored by the Motorsports Parts Manufacturers Council (MPMC) and the Street Performance Council (SPC), was conducted by Internet marketing expert Brian Offenberger, who laid out his successful strategies for online marketing and outreach. The session covered specific marketing tips for the specialty-equipment industry, search-engine optimization, how to maximize ROI through social media and more.

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For more information about SEMA, visit www.sema.org.

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