2010 PRI Trade Show Offers Variety of Business Profit Opportunities - Engine Builder Magazine
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2010 PRI Trade Show Offers Variety of Business Profit Opportunities

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“It has the latest racing components from 1,100 racing industry suppliers on display in 3,200 booths in Orlando,” said PRI producer Steve Lewis. “In short, the PRI Trade Show is massive. All of the great brand names in race engine components are there, plus over 100 manufacturers of precision machining equipment with their shop machinery wired for live demonstrations on actual race engine parts.”

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The three-day PRI Trade Show will be held December 9 – 11. Nearly 40,000 racing businesspeople from all 50 states, and 65 countries, are expected to converge in the North/South Building of the Orange County Convention Center in Orlando.

Lewis also noted that new negotiations resulted in significantly lower hotel room rates for 2010, with many of the regular Show hotels dropping their prices by as much as 20 percent. Hotel rooms start at $66 per night.

In addition to three full days of exhibiting new parts available to the racing industry for the 2011 season, Lewis says the PRI Trade Show offers many educational and social events.

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AETC: Circle Track Engines – Hundreds of professional race engine builders attend the Advanced Engineering Technology Conference each year to catch up on the most advanced horsepower secrets, and share insights with other professional race engine builders. The 21st annual event will be held Monday through Wednesday, and there is a fee to attend. Engine builders can register at www.aetconline.com.

Congress of the International Council of Motorsport Sciences – The Annual Congress of the International Council of Motorsport Sciences (ICMS), one of the premier race safety organizations in the world, will take place Tuesday and Wednesday. The ICMS is an association of medical professionals, scientific, motorsports health personnel and other interested persons concerned with the improvement in performance and safety in racing.

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EFI University – With the recent news that NASCAR is heading toward EFI systems, and with others sure to follow, this is a great opportunity for engine builders to learn more about electronic fuel injection technology. EFI University instructor and tuning guru Brian Macy will share his tuning knowledge and experience. Organized by FAST, there is a fee to attend the one-day seminar on Wednesday, December 8. For more information about the FAST XFI Fuel In-

jection Training Course, call 877-334-8355, or go to www.fuelairspark.com/training.

Industry Roundtable, Moderated by Jeff Hammond – The Roundtable starts at 1:30 p.m., Wednesday, December 8. No charge for attendees with credentials to hear a distinguished panel of racing experts from diverse segments of the sport share their insights about the challenges we face, important trends and future prospects.

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Grand Opening Breakfast, Featuring Dave Despain – TV race commentator Dave Despain and his special guests will entertain attendees with colorful racing stories and insightful commentary. The Breakfast starts at 8 a.m., Thursday, December 9. No charge for attendees with credentials.

PRI Happy Hour –  Following the first day of the PRI Trade Show, buyers and exhibitors are invited to stop by the front lobby of the Convention Center to mix and mingle with their industry friends. PRI provides the cold refreshments and the appetizers. No charge to participants.

Bobby Rahal’s Young Drivers Symposium – Bobby Rahal, who won the Indy 500 both as a driver and a team owner, returns with this Symposium offering insider tips for drivers in all forms of motorsports to stay on track for a successful career in racing. Additional speakers will touch on a variety of subjects, including key skills a driver needs to develop off the track. It will be held from 9 a.m. to noon, Saturday, December 11. No charge for attendees with credentials.

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Management Seminars – “There’s no better place for racing entrepreneurs to get proven, practical advice for their businesses than the PRI Management Seminars,” said PRI’s Lewis. 2010 Topics include: “Strategies For Managing A Race Engine Business;” “Keeping the Family Business In the Family;” “Internet Business Strategies;” “Promoting to Win;” “How to Profit From Fanwear;” “Tapping Into the Micro and Mini-Sprint Market;” and more. Seminars will be held from 8 to 9 a.m., Friday and Saturday, December 10, 11. No charge for attendees with credentials.

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For more information, go to www.performanceracing.com/tradeshow, or call 949/499-5413. To reserve a room, contact the PRI Travel and Housing Department at 949/499-2044 or go to the PRI Trade Show website to reserve rooms online.

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