Ford, Chevy and Toyota Have the Highest Volume of Aftermarket-Ready Cars, Says Experian VIO Data - Engine Builder Magazine

Ford, Chevy and Toyota Have the Highest Volume of Aftermarket-Ready Cars, Says Experian VIO Data

Automotive has released the latest quarterly analysis of its
AutoCount Vehicles in Operation data. The second quarter data showed
that Ford and Chevrolet brands have the greatest number of vehicles out
of warranty,* with Ford at nearly 38 million vehicles out of warranty
and Chevrolet with approximately 34 million vehicles out of warranty.
This is an increase of 540,000 Ford vehicles and 960,000 Chevrolet
vehicles out of warranty when compared with the same period last year,
according to Experian Automotive. (
*Out-of-warranty vehicle estimations are calculated based on model year.)

Results from the analysis also showed that Toyota, which has been
steadily gaining ground in market share in vehicles in operation
reports, came in third with approximately 19.5 million vehicles out of
warranty, which is up 780,000 from last year. Dodge-branded vehicles
are fourth, with 14.9 million vehicles, followed by Honda, with 13.7
million vehicles. Overall, approximately 85.6 percent of vehicles on
the road are out of warranty, which consists of a growth of nearly 5.5
million vehicles from the same period last year.

“These numbers can help the aftermarket better understand where the
greatest opportunities are currently occurring when it comes to repairs
and maintenance by vehicle make,” said Marty Miller, senior product
marketing manager for Experian Automotive’s AutoCount Vehicles in
Operation. “It’s important to note that even vehicles covered by
warranty still need aftermarket service, so you
can’t ignore those vehicles.”

Another finding from the latest vehicles in operation data reveals that
the “Detroit 3” automakers (GM, Ford and Chrysler) continue to lose
market share when it comes to the number of vehicles on the road.
According to Experian’s data, GM still reigns as the volume leader in
the United States, with 28.9 percent of all vehicles on the road.
However, this number is 0.6 percent down from the same time last year
(29.5 percent), or a total of 1.5 million fewer vehicles on the road
today than last year.

While GM, Ford and Chrysler encompass 62.1 percent of all vehicles
today, this number is down from 64 percent from the same time last
year, or a total loss of 3.3 million vehicles. The automakers with the
biggest gains were Toyota (11.2 percent to 11.6 percent), Honda (7.7
percent to 7.9 percent), Nissan (5 percent to 5.2 percent), Hyundai
(2.5 percent to 2.8 percent) and VW (1.8 percent to 1.9 percent).

“This clearly demonstrates that aftermarket companies need to be able
to supply the parts and have the capability to perform service for
Japanese-, German- and Korean-brand vehicles,” Miller said. “Parts
manufacturers and retailers that focus solely on U.S.-brand vehicles
are missing out on a growing and lucrative opportunity.”

Other key findings in Experian’s just-released AutoCount Vehicles in Operation analysis for the second quarter of 2010 reveal:

• The number of vehicles in the “aftermarket sweet spot” has increased.
This segment comprises vehicles five to 10 years old (the age in which
they have the most parts replaced or serviced) and currently stands at
just under 90 million vehicles, which is up more than 400,000 vehicles
from this time last year. Approximately 81 percent of the U.S. vehicles
in operation exists within the first 15 model years, which is down from
82.4 percent over the same period last year.

• The average age and median age of vehicles continue to increase. The
average age (10.3 years) increased 3 percent from the second quarter of
2009, while the median age (9.8 years) increased 4.3 percent.

• Scrappage rates of light trucks is up, which further demonstrates how
Americans are moving to smaller vehicles. The scrappage rate of
vehicles increased from last quarter (Q1) and compared with the same
period last year (Q2 2009) for light trucks but remained steady for
passenger cars over both periods. The annual scrappage rate is 5.2
percent for cars, 4.2 percent for light trucks and 4.7 percent overall.

The vehicles in operation data also reveals regional differences in
those who are driving full-size pickups. Full-size pickup trucks are
popular in the Plains states, with one in every three drivers in
Wyoming driving one (33.1 percent), followed by Montana (28.1 percent)
and North Dakota (27.3 percent). Conversely, full-size pickups are not
popular in the Northeast: Washington, D.C. (2.3 percent), New Jersey
(6.8 percent) and New York (7.7 percent). When it comes to volume,
Texas leads the way with 22 percent of its drivers owning a full-size
pickup — twice as high as California (11 percent).

For more information on Experian’s AutoCount Vehicles in Operation and
other products and services, visit

You May Also Like

Higher Revving Education

We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.

What You Learn In Tuning School

It’s a giant leap between torqueing down rod caps of an engine built with today’s latest high-performance parts and rooting around inside an engine’s computer. The big picture of computer tuning is getting inside those computers, learning what can be tuned, what results are obtainable and the performance expected. But how does one go from putting that torque wrench down and firing up the shop computer? Learning firsthand is good, but taking classes specifically designed for tuning is even better.

Chassis vs Engine Dyno

We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.

Tradeshow Season

While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!

OE Parts vs. the Aftermarket

Many of your customers believe that OEM parts are better than aftermarket parts. We wanted to dispel some of the myths once and for all. Without getting into the mud about which brands are better. It is important to note that not all parts are created equal, and this includes both aftermarket and OE replacement parts.

Setting Up an Instagram Account

The old saying goes, “A picture is worth 1,000 words.” Well, in the world of social media, that same picture is not just worth 1,000 words, but could also be worth thousands of dollars in new business for your engine shop. By now you’ve likely seen our features on setting up and utilizing Facebook for your business. Next on our ‘to-do list’ is an introduction to Instagram for those of you who haven’t started utilizing this social media platform.

Other Posts

The Potential in Differential

Is growth part of your business strategy? It comes in a lot of different forms, but when it’s adding a new service offering or product for your customers, it can be nerve-racking at the very least. The additional investment in tools, equipment, training or people weighed against the unknown outcome leaves you holding all the risk, unless there is something that’s a perfect fit.

How To Put Your Facebook Page To Work

A couple months ago, we walked you through the setup of a Facebook business page. Hopefully you’ve gone ahead and created that page and took some time over the last couple months to play around with ways to engage with an audience. If not, go back and check out the February issue. It’s worth your while to do so!

Intellectual Property Rights Enforcement

Once you’ve obtained your IPR, then what? What can you do when you find another person or business violating your patent, trademark, or trade dress? Below, we take a closer look at the steps you can take to enforce your IPR against unauthorized use.

Selling Internationally

The internet has changed the way we do everything. Cultures are blending and business has transformed into a global market. Make no mistake, taking the step into international sales will require some preparation, but the tools are at your fingertips like they never have been before.