PRI Trade Show officials said that buyer attendance has remained strong and stable, despite the sudden downturn in the economy that shocked everyone at the end of 2008. There was even an uptick in buyer attendance at the 2010 PRI Trade Show over the previous year.  For 2011, it’s expected that 40,000 buyers will attend. Buyers will come from all segments of racing, including drag, stock car, open wheel, road racing, off-road, karting and more. The 2011 PRI Trade Show will be held December 1–3, in the Orange County Convention Center, in Orlando.

Last year, the trade show had approximately 3,000 booths and 1,000 exhibitors. “We’re already ahead of where we finished last year, and we now have the entire year to get even more racing industry suppliers to exhibit at the 2011 PRI Trade Show,” said Eric Jurado, PRI sales and marketing manager. “It’s good for everyone to have as many racing companies as possible exhibiting all in the same place at the same time.”

Every year, during the PRI Trade Show, each exhibitor is provided an Exhibit Option Renewal Form that will make their exhibit part of the initial floor plan plotting session that takes place in February. It’s the best time to request the same location in the PRI Trade Show, a different location, or more booths. PRI says many exhibitors returned their exhibit option renewal forms while they were at last year’s show.

The PRI Show helps provide owners and managers of racing retail stores, race engine builders, motorsports engineers, professional race teams, WDs, fabricators, race track promoters and more the opportunity to preview the hottest new advances in racing components, technology and engineering, so they can make purchase decisions and have products in inventory in time for the start of the next racing season’s sales.

For more information, go to www.performanceracing.com.