With today’s easy-to-use Facebook apps, you can do neat things like
sell products and services directly from your Facebook page, or conduct
contests, sweepstakes, etc.
Check out this blog for examples of impactful Facebook pages.
Inspired now? There are a number of companies I recommend that make it easy to install Facebook apps:
I use ShortStack for many of our clients. ShortStack gives you
promotions, sweepstakes, contact forms and much more. Plus, their
customer service department is very helpful. Another plus: ShortStack
is totally free for business pages up to 2,000 fans or “Likes." And
they are reasonably priced, even for the larger fan pages
I also use NorthSocial. They have been building innovative social media
applications, promotions and marketing campaigns since 2006, so they
know what they’re doing.
campaign formats include quizzes, contests, coupons, virtual gifts and
more. Wildfire enables you to simultaneously publish your social media
marketing campaign on Facebook Fan Pages, Twitter and your website with
just a few clicks.
Involver is a pioneer in developing Facebook apps. and works with some of the world’s biggest brands such as Nike and the NFL.
There are hundreds of Facebook apps and more are being developed every
day. A very useful site to find the app you’re looking for is appbistro.com.
Facebook is all about engagement, whether it’s personalized
communications or a contest to win a set of tires. Any of the companies
I’ve listed here will help you turn your Facebook fans into some of
your strongest advocates.
Christine Taylor is vice president of New Media Marketing for JTMarCom. She has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. Christine is regular contributor to Engine Builder sister publication Tire Review and is a master Tweeter herself. She counts Ford, BMI, Dunkin’ Donuts, USATodaytech, Reba McEntire and Miley Cyrus among her followers. You can follow her Tweets at http://twitter.com/ChrisGTaylor or email [email protected].