Federal-Mogul has
introduced a new comprehensive electronic communication platform that
allows virtually any web-enabled aftermarket customer to receive the
latest news regarding the company’s products and programs and to access
an extensive virtual library of technical resources and other
business-critical tools. The new system, Federal-Mogul e360, is
available at www.fme360.com.
"The FM e360 platform establishes an important new benchmark for
customer connectivity and support within the North American aftermarket
industry," said Jay Burkhart, senior vice president, Federal-Mogul
Global Aftermarket. "This single touch point enables any distributor,
front-line parts professional or service shop employee to connect with
the latest and best information tools covering every Federal-Mogul
product line. It also serves as a convenient portal through which users
can access our industry-leading electronic catalog and eCommerce
systems."
The www.fme360.com
ecosystem includes a continuous feed of news regarding Federal-Mogul
products and programs for the aftermarket. Users can also access
real-time information regarding product orders, manage their
participation in promotional programs, look up parts and tap into the
company’s ever-growing library of technical information, including
web-streaming diagnostic and repair videos, data sheets, technical
service bulletins and more.
"Not only does this system allow customers to instantly connect with any
of our brands, products, technical tools and other services, but it
also provides Federal-Mogul sales professionals with all of the new
resources they need to better support their customers’ businesses,"
Burkhart said.
"The new system features an open architecture based on proven, practical
technologies that help ensure widespread adoption by customers at every
level of the aftermarket," said Brent Berman, manager of e-data and
digital marketing, North America, Federal-Mogul. "This is an open
platform in the truest sense, and it offers valuable business tools for
any current or future Federal-Mogul customer. We believe there is
nothing else like it in our industry."