In addition to a
behind-the-scenes look at the Center for Transportation Research at
Argonne National Laboratory, the fall National Engine Parts
Manufacturers Association (NEPMA) meeting will include a "Presentation
Skills for Professionals" workshop presented by industry veteran and
presentation expert David Caracci.
According to Caracci, although product and marketing professionals are
usually well-educated in the attributes of the products they represent,
effectively communicating the benefits of those products to customers
may be a significant challenge.
"Understanding what you want to say and actually doing it can be two
very different things. Skilled presenters are not usually born, they’re
made," Caracci says.
"The ‘Presentation Skills for Professionals’ workshop, presented at no
charge to meeting attendees, will be the exact same training session
that I do for companies and will conduct at the University of the
Aftermarket Leadership class at Northwood in September," Caracci added.
"This will be the first educational program for NEPMA product/marketing
managers we have held, and it comes as a result of a discussion with
NEPMA principals at the spring Charleston meeting. We encourage NEPMA
members to send their product/marketing staff to this event as a test of
NEPMA value-added [offerings]."
Argonne National Laboratory, located just outside of Chicago, is one of
the U.S. Department of Energy’s largest national laboratories for
scientific and engineering research. More than 1,250 scientists and
engineers aim to solve the nation’s most important challenges in energy,
the environment and national security. The Lab’s mission is to apply a
unique mix of world-class science, engineering and user facilities to
deliver innovative research and technologies. Argonne’s programmatic
activities cover all aspects of the innovation ecology: basic research,
technology development and prototype development and testing, and staff
members regularly work with industry through exclusive licensing, joint
research and a variety of other mechanisms to transfer their inventions
to the marketplace.
For more information on membership in NEPMA or to get information about
the Fall Meeting at Argonne National Laboratory, call 419-656-2766 or
email [email protected].
