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Driven Racing Oil Unveils New Logo and Redesigned Website


Born from Joe Gibbs Racing, one of the most successful NASCAR teams of the past two decades, Driven Racing Oil utilizes cutting-edge lubricant technology and on-track research for maximum performance gains from all of its product offerings.

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That commitment to innovation has led to a new, simplified and sleek logo, as well as a redesigned website that makes learning about high performance oils and lubricants easier than ever.

The logo and website each provide a bolder look that will stand out against all competition. Driven has worked with a wide variety of talented research chemists to introduce 12 new products in the past year, all of which are available at

“Both the new logo and website embody the DNA of the company – Driven To Win,” says Lake Speed, Jr., general manager and certified lubrication specialist at Driven Racing Oil. “We are competitors, so we are always looking for ways to improve our company. We strive to offer the best technical support and customer service in addition to the very best products.”

The visual updates are the only changes to the company that customers will notice. The same knowledgeable staff will continue to develop the wide variety of Driven Racing Oil products out of its Huntersville, NC, location. Coach Joe Gibbs has long believed that the key to winning is people, and the core personnel at Driven have been together for nearly a decade.


The product line of full-synthetic race oils, engine break-in oils, gear oils and more will also remain untouched. High performance oils for race cars, sports cars, street rods, diesels, motorcycles and marine applications will all continue to be readily available.



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