Sixteen-Year-Old Dirt Late Model Driver From Illinois Wins $50,000 'Search for a Champion' Grand Prize - Engine Builder Magazine
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Sixteen-Year-Old Dirt Late Model Driver From Illinois Wins $50,000 ‘Search for a Champion’ Grand Prize


Bobby Pierce, a
16-year-old high school student who also is one of the nation’s top Dirt
Late Model drivers, is the $50,000 grand prize winner in the “Search
for a Champion” racing sponsorship contest from Federal-Mogul’s
Champion Spark Plug brand. A sophomore at Oakwood (Ill.) High School,
Pierce was one of 15 finalists selected from hundreds of entries in the
popular contest, which requires participants to submit a two-minute
video describing how a Champion sponsorship will help them dominate the

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Finalists and the grand prize winner were selected on the basis of votes received at the
website as well as through input from NASCAR Sprint Cup driver and
Champion spokesperson Kevin Harvick. Pierce, currently ranked fourth in
points in the Lucas Oil Dirt Series, garnered more than 13,000 of the
total 114,000 votes cast in the contest. Finalists represented virtually
every form of engine-driven racing, including circle track, drag,
motocross, boat and snocross competition.


“Bobby looks, acts and drives like a champion, and his video projected
the passion that’s required to build and maintain a successful racing
career,” Harvick said.



Pierce’s passion for racing comes naturally: His father is National Dirt
Late Model Hall of Fame driver and professional car builder Bob Pierce,
who was among the most successful Super Dirt drivers of the 1980s and
’90s. His mother, Angie, and sister, Ciara, are members of his crew.


“When I entered this contest, I knew it was going to be tough, but I was
amazed at how many people at all of the tracks were following the
voting,” Bobby said. “It’s fantastic to be singled out by one of the
biggest and most successful brands in racing and to be part of a contest
that attracts so much attention across North America.”



In addition to the $50,000 grand prize sponsorship, Bobby also receives
$5,000 for being one of the 15 finalists in the Champion contest. In
total, Federal-Mogul awarded $125,000 to grassroots drivers who entered
the 2013 “Search.”


“Search for a Champion has become the top sponsorship program of its
kind for the grassroots racing community,” said Michael Proud, director
of marketing, North America, Federal-Mogul. “Champion Spark Plugs are
part of the fabric of amateur and professional racing in North America,
from kart racing and local dirt tracks to the leading Sprint Cup
programs. This contest is an example of the many ways Federal-Mogul and
the Champion brand continue to invest in this important legacy.”



To learn more about Bobby and to follow the success of his Champion-powered No. 32 Dirt Late Model car, visit, connect with him on Facebook and Twitter (@BobbyPierce32), and follow his racing blog,


For more information regarding “Performance Driven” Champion spark
plugs, wipers and chemical additives, as well as the Search for a
Champion contest, please visit

Engine Builder Magazine