announced that the Champion “King of the Road” online contest, which
will award a total of $10,000 to the owners of the hottest and most
interesting rides as judged by voters, is now open for entries at www.AlwaysaChampion.com.
The “King of the Road” contest is sponsored by Federal-Mogul’s iconic
Champion brand of spark plugs, wipers and chemical additives.
To enter, individuals simply need to submit one or more digital images
and interesting background information about their vehicles through the
“King of the Road” link at www.AlwaysaChampion.com.
Members of the Champion online community will vote to determine the
winner of each of 10 weekly $500 prizes. Weekly winners will
automatically be entered into the $5,000 grand prize round of voting.
Anyone may vote in the contest and participate in other Champion
promotions by completing the free registration on the brand’s website.
First-round voting will begin June 24, and the first weekly $500
Champion “King of the Road” will be announced July 1.
“We’ve already heard from members of the Champion community who are
excited for this contest to begin,” said Jessica Wynn, brand strategy
manager, Federal-Mogul. “As one of the world’s most recognized and
trusted brands, it’s only appropriate that Champion help celebrate
consumers whose passion for performance drives the growth of the motor
To learn more about the Champion “King of the Road” contest and to look
up the right Champion product for any application, visit www.AlwaysaChampion.com.