Study Finds That Fewer Young Adults are Driving - Engine Builder Magazine

Study Finds That Fewer Young Adults are Driving

For many Millenials – commonly known as Generation Y – owning a car is becoming less of a priority, according to a recent article published on AOL Autos.

While many believe that the younger generation’s 82 million members are
simply “anti-driving,” the reality is that to them, cars are less of a Young drivers
necessity and more of a luxury. The article cites the Great Recession as
a culprit – more young people are postponing adulthood and moving back
home to work menial jobs instead of landing careers right out of
college.

Teens also display a lack of desire to drive. A study conducted by the
University of Michigan’s Transportation Research Institute shows that
the percentage of 16-year-olds with a driver’s license has dropped from
46 percent in 1983 to 31 percent in 2008.

“Now the cell phone is the gateway purchase into adulthood,” said Sheryl Connelly, a futurist for Ford.

But for Gen Ys who are looking to get behind the wheel, they’re
primarily concerned with three vehicle characteristics: compact size,
sporty style and compatibility with technology. For example, both the
Toyota Corolla and Ford Focus have recently received stylish makeovers
and now include smartphone integration.

“[Millenials] have a very sophisticated eye, but they also want to know,
‘What else is the car going to do for me?'” said Connelly. “They’re
really into the multifunction device; they don’t wear watches because
they think of a single-function device as kind of a waste. So the car
has to be more than just transportation: ‘What else is it doing for me
other than getting me from point A to point B?'”

 
To read the original article, click here.

 

You May Also Like

Utilizing Instagram

“When we started, we had no business at all… that’s when I started using Instagram,” Yaghoubian says. “Back then I didn’t know a lot about social media, but it works for business really well, and especially the automotive industry on Instagram.”

The Industry has changed, so should you.

“One picture I posted got 7,600 likes, it reached 112,000 people, I got 982 profile visits from that post, 758 people saved it, and 208 people sent it to other people,” says Aaron Yaghoubian, owner of Arlington Machine in Riverside, CA, talking about an Instagram photo he shared in August of an Evo 8 short block project. “You can’t beat it. Some engine builders are over here crying, but they don’t want to use something that’s free. They have the device in their hand, now download the app and do it.”

Higher Revving Education

We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.

Chassis vs Engine Dyno

We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.

Tradeshow Season

While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!

OE Parts vs. the Aftermarket

Many of your customers believe that OEM parts are better than aftermarket parts. We wanted to dispel some of the myths once and for all. Without getting into the mud about which brands are better. It is important to note that not all parts are created equal, and this includes both aftermarket and OE replacement parts.

Other Posts

Setting Up an Instagram Account

The old saying goes, “A picture is worth 1,000 words.” Well, in the world of social media, that same picture is not just worth 1,000 words, but could also be worth thousands of dollars in new business for your engine shop. By now you’ve likely seen our features on setting up and utilizing Facebook for your business. Next on our ‘to-do list’ is an introduction to Instagram for those of you who haven’t started utilizing this social media platform.

The Potential in Differential

Is growth part of your business strategy? It comes in a lot of different forms, but when it’s adding a new service offering or product for your customers, it can be nerve-racking at the very least. The additional investment in tools, equipment, training or people weighed against the unknown outcome leaves you holding all the risk, unless there is something that’s a perfect fit.

How To Put Your Facebook Page To Work

A couple months ago, we walked you through the setup of a Facebook business page. Hopefully you’ve gone ahead and created that page and took some time over the last couple months to play around with ways to engage with an audience. If not, go back and check out the February issue. It’s worth your while to do so!

Intellectual Property Rights Enforcement

Once you’ve obtained your IPR, then what? What can you do when you find another person or business violating your patent, trademark, or trade dress? Below, we take a closer look at the steps you can take to enforce your IPR against unauthorized use.