MAHLE Clevite Changes Its Name To MAHLE Aftermarket Inc. - Engine Builder Magazine

MAHLE Clevite Changes Its Name To MAHLE Aftermarket Inc.

MAHLE Clevite Inc. has announced the transition of its company name to MAHLE Aftermarket Inc.

According to the company, the changeover to the new company name, effective Jan. 1, 2014, serves a dual purpose: to bring MAHLE in line with all of the MAHLE Global Aftermarket divisions, and to highlight the substantial diversification of the MAHLE Aftermarket product mix.

MAHLE_AM_Turbocharger

The conversion to MAHLE Aftermarket Inc. highlights the continued expansion of the MAHLE Aftermarket product offering, but does not affect the existing brand strategy, the company noted in making the announcement. MAHLE Aftermarket will continue to focus on growing the strong brand portfolio of Clevite engine bearings and heavy-duty engine parts, Victor Reinz gaskets for the North American aftermarket and MAHLE Original engine parts, filters, turbochargers and thermostats.

The integration of the MAHLE RTI Division into the aftermarket offering, as well as the MAHLE global acquisition of Behr, prove the long-term diversification away from strictly an engine parts supplier, the company added. Combine these with the addition of thermostats to the product offering, along with the expansion of filtration products and turbochargers, and they necessitate an organizational name that encompasses the diverse product mix, according to Jon Douglas, general manager, MAHLE Aftermarket.

“MAHLE Clevite remained the only MAHLE Aftermarket division worldwide that did not have Aftermarket in our legal name,” said Douglas. “We now join the Aftermarket divisions in Europe, South America and Asia/Pacific regions as one global Aftermarket business unit.”

For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com, or contact your local sales representative.

You May Also Like

Summit Racing Launches ‘My Garage’

In an effort to give car enthusiasts an additional space to show off their vehicles and talk about their projects, Summit Racing has created My Garage on SummitRacing.com. My Garage is a place where you can connect with a community of like-minded folks. You create a ‘garage’ where you can post photos, videos, and updates on your vehicles

In an effort to give car enthusiasts an additional space to show off their vehicles and talk about their projects, Summit Racing has created My Garage on SummitRacing.com. My Garage is a place where you can connect with a community of like-minded folks. You create a ‘garage’ where you can post photos, videos, and updates on your vehicles and projects, then share them with other My Garage enthusiasts. 

Rottler Report: 100 Years in Business

It’s a tall order for any company to be able to say they’ve been in business for 100 years, and Rottler Manufacturing can finally wear that badge. A century of innovation and craftsmanship has allowed them to make a name for themselves in the machining, manufacturing and automotive industries, while gaining many customers and friends

A Look at Lead Times

Lead times are no longer months upon months as they were in the middle of 2020 and throughout 2021, but the situation is still of some concern, and it’s forced engine builders to get creative at times.

Coveted Shop Space: Do You Have Enough?

Everyone needs more space, especially overcrowded engine shops.

Shop Space
CPR Engines

CPR Engines and Coast High Performance are two shops that do high-quality engine work in a shared 12,000 sq.-ft. space in Gardena, CA. The facility features a machine shop, an engine shop, an engine dyno and chassis dyno, overflow storage, a metal working area, and three installation bays.

CPR Engines

Other Posts

TOPDON USA Donates $25,000 for Auto Techs

TOPDON USA, a provider of cutting-edge technology and advanced tools for auto repair professionals and enthusiasts, has announced the donation of $10,000 cash and $15,000 in products to TechForce Foundation, a nonprofit organization dedicated to supporting the education, training and career development of aspiring auto technicians. To date, TOPDON has donated over $66,000 to aid organizations

Amsoil Becomes Official Lubricant of Lingenfelter Performance Engineering

AMSOIL INC. has formed a strategic partnership with Lingenfelter Performance Engineering (LPE) to make AMSOIL products the official lubricants of LPE performance-engineered products. LPE is renowned for its cutting-edge engine builds and engine and chassis tuning components. They also provide component product-development services, durability testing and life-cycle improvements for manufacturers. Founded in 1973, LPE has

Liqui Moly USA Promotes Two to VP of Sales

The two VPs will help assist in shaping the future of the sales department and driving the success of Liqui Moly.

Formula Drift and Partners to Launch Student Program

The 2024 Driven Experience will be free for students and schools, and will include all eight rounds of the 2024 Formula Drift season.