Motul USA Appoints Ron Aparicio as Director of Sales and Marketing - Engine Builder Magazine

Motul USA Appoints Ron Aparicio as Director of Sales and Marketing

Motul USA announces the appointment of Ron Aparicio as its director of sales and marketing.

RonAparicio4571A veteran of the automotive aftermarket industry, he previously served as director of sales for Walker Products Inc.  During his 10-year service with Walker, he was responsible for aftermarket sales and the management of outside sales reps.  In addition, he oversaw all aftermarket sales channels and buying groups.

Aparicio currently serves as Chairman of CAWA, a non-profit trade association representing automotive aftermarket parts manufacturers, jobbers, warehouse distributors and retailers.  He has served in several positions in CAWA for more than five years, including as a board member.

Aparicio also serves on the AWDA MAC board (Automotive Warehouse Distributor Association- Manufacturers Advisory Council).  AWDA is affiliated with the Automotive Aftermarket Industry Association (AAIA) which has more than 22,000 member and affiliated companies in the automotive aftermarket.

“It is an honor to be associated with the Motul brand which is known throughout the world for its development of the finest lubricants and related products for both automotive and motorcycle applications,” said Aparicio.  “I look forward to further expanding the Motul brand in North America.”

“We are excited in welcoming Ron to our organization. His proven leadership in sales, and his deep involvement in the industry will help guide us with our expansion in the USA,” said Dave Wolman, president, Motul USA.

Aparicio received his MAAP (Master of the Automotive Aftermarket) degree from the University of the Aftermarket in 2013, a program of Northwood University.  The University of the Aftermarket is the nation’s only automotive marketing and management program offered at the university level in the United States.  Previously, he attended California State University-Chico.

Aparicio can be reached via direct email at [email protected], or by telephone at 909-625-1292, extension 206.

Motul is an Official Lubricant Partner of the FIM.  In addition, the brand is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for teams in: 24 Hours of Le Mans, GT1 World Championship, MotoGP, Pike’s Peak Hill Climb, Supercross, World Rally Car (WRC), Rolex GrandAm, Conti Sports Car Challenge, Pirelli World Challenge, Dakar™ and others.  For more information, log on to www.motul.com.

You May Also Like

Holley Ordered to Pay $2M in Carburetor Profits to Specialty Auto Parts

This judgment followed various legal disputes between Holley and Specialty (Proform) that started 24 years ago.

On March 27, 2024, the United States District Court in the Western District of Kentucky (Bowling Green) issued a judgment stating that Holley Performance Products, Inc. shall disgorge to Specialty Auto Parts U.S.A., Inc. the $2,028,264.19 in net profit it derived from its sales of Aluminum Ultra HP carburetors.

Rottler Report: 100 Years in Business

It’s a tall order for any company to be able to say they’ve been in business for 100 years, and Rottler Manufacturing can finally wear that badge. A century of innovation and craftsmanship has allowed them to make a name for themselves in the machining, manufacturing and automotive industries, while gaining many customers and friends

A Look at Lead Times

Lead times are no longer months upon months as they were in the middle of 2020 and throughout 2021, but the situation is still of some concern, and it’s forced engine builders to get creative at times.

Coveted Shop Space: Do You Have Enough?

Everyone needs more space, especially overcrowded engine shops.

Shop Space
CPR Engines

CPR Engines and Coast High Performance are two shops that do high-quality engine work in a shared 12,000 sq.-ft. space in Gardena, CA. The facility features a machine shop, an engine shop, an engine dyno and chassis dyno, overflow storage, a metal working area, and three installation bays.

CPR Engines

Other Posts

Total Seal Achieves ISO Certification

Total Seal just announced the management system of Total Seal Inc. has been found to conform to the Quality Management System Standard ISO9001:2015 for design, machining, fabrication and assembly of piston rings. Related Articles – Four Pikes Peak Legends to Earn Hall of Fame Status – Race Winning Brands Names VP of Transmission Business – Liberty

Four Pikes Peak Legends to Earn Hall of Fame Status

Ari Vatanen, Beck Bechtelheimer, Clint Vahsholtz and Ted Foltz will be inducted into the Pikes Peak Hill Climb Museum Hall of Fame on June 20th in Colorado Springs.

Race Winning Brands Names VP of Transmission Business

Race Winning Brands (RWB), a manufacturer of high-performance components based in Mentor, OH, has appointed Craig Stark as vice president of the transmission business unit. Stark joins the RWB team effective immediately and has experience in spearheading growth in the automotive manufacturing, distribution, and service sectors, including time as vice president of aftermarket sales at

Liberty Media Acquires MotoGP

The sale is worth $4.5 billion, according to the series.