LIQUI MOLY Tops its Record Turnover - Engine Builder Magazine

LIQUI MOLY Tops its Record Turnover

liqui_moly_logoLIQUI MOLY continues to grow. The German lubricant specialist has topped its record turnover for 2012. During the year which has just come to a conclusion the turnover increased by four percent to 570 million USD (415 million euros). In the United States sales increased overproportionally by 35 percent. These figures not only make the USA the largest market; it is also the most dynamic.

In the USA the focus is on German import cars. They require special motor oils approved by the automobile manufacturers. LIQUI MOLY has obtained all of these approvals. In this niche the company is particularly successful. Since 2008 turnover has increased by a factor of nearly eight. More turnover also means more work, reason enough the increase the size of the US team at the change of the year.

More personnel are required not only in the USA. The number of employees increased during the previous year by 53 for a total of 646. “When describing the state of the company, these figures are unfortunately not given the same weight as turnover, earnings, profit or ROI”, stated Managing Partner Ernst Prost.

In Germany the turnover figures increased only slightly. The fact that growth was not so high, was due, on the one hand, to the bankruptcy of one of the home improvement chains and, on the other, to the great pressure of competition. In the meantime LIQUI MOLY has attained such a strong position on the market, that major jumps in the growth figures can no longer be expected. Export business has boomed, reflected by growth of ten percent in 2013. The fact that LIQUI MOLY is being sold in an increasing number of countries is also a contributing factor. In 2013 we added Nicaragua, Costa Rica and Jamaica to our territories. LIQUI MOLY products are now sold in over 110 countries.

In the upcoming years LIQUI MOLY will be investing nearly 20 million euros, mostly in oil production, to ensure the company is ready for further growth. Ernst Prost: “These investments are a part of the performance we have promised with our quality claim ‘Made in Germany’.”

You May Also Like

Registration Opens for 2024 PRI Show

Taking place December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the 2024 PRI Show will feature over 1,000 exhibiting companies.

Registration for the 2024 PRI Show is now open at Taking place December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the 2024 PRI Show will connect buyers with representatives from over 1,000 exhibiting companies who are eager to showcase their latest products, services, machinery, simulation and testing technologies, trailers, and more.  

Private Tour of Team Penske Fetches $27K at Auction

The top bidder and five guests receive a private two-hour “Behind the Scenes VIP Tour” of Team Penske with proceeds donated to the MSHFA.

Guillermo Santa Cruz Named President of Homestead-Miami Speedway

Santa Cruz takes over for long-time Homestead-Miami Speedway executive Al Garcia.

Building Plans Revealed for Lucas Oil Indianapolis Raceway Park

The plans include a new Wally Parks Tower, renovated suites, a new fan entrance, and moving the professional pits.

World of Outlaws Announces Finals Schedule

The World of Outlaws World Finals Championship weekend at The Dirt Track at Charlotte is set for Wednesday-Saturday, November 6-9.

Other Posts
A Custom Cosworth V10 Engine will go in Red Bull’s RB17 Hypercar

Only 50 examples of the RB17 will be produced, and it is the latest hypercar to feature a Cosworth engine.

Melling to Giveaway ‘Crew Member for a Day’ Experience

Coming off their Melling Supports Cars Show, Melling is now offering the chance to be an NHRA crew member for a day at the NHRA US Nationals.

John Force Leaves Hospital for Rehab Center

John Force has left VCU Medical Center for a rehab facility selected because of its success in treating other race car drivers with similar issues.

Lubrizol Additive Solutions for GF-7

Lubrizol’s additive solution to meet new performance requirements will enable oil marketers to upgrade to ILSAC GF-7 with ease.