LIQUI MOLY Tops its Record Turnover - Engine Builder Magazine

LIQUI MOLY Tops its Record Turnover

liqui_moly_logoLIQUI MOLY continues to grow. The German lubricant specialist has topped its record turnover for 2012. During the year which has just come to a conclusion the turnover increased by four percent to 570 million USD (415 million euros). In the United States sales increased overproportionally by 35 percent. These figures not only make the USA the largest market; it is also the most dynamic.

In the USA the focus is on German import cars. They require special motor oils approved by the automobile manufacturers. LIQUI MOLY has obtained all of these approvals. In this niche the company is particularly successful. Since 2008 turnover has increased by a factor of nearly eight. More turnover also means more work, reason enough the increase the size of the US team at the change of the year.

More personnel are required not only in the USA. The number of employees increased during the previous year by 53 for a total of 646. “When describing the state of the company, these figures are unfortunately not given the same weight as turnover, earnings, profit or ROI”, stated Managing Partner Ernst Prost.

In Germany the turnover figures increased only slightly. The fact that growth was not so high, was due, on the one hand, to the bankruptcy of one of the home improvement chains and, on the other, to the great pressure of competition. In the meantime LIQUI MOLY has attained such a strong position on the market, that major jumps in the growth figures can no longer be expected. Export business has boomed, reflected by growth of ten percent in 2013. The fact that LIQUI MOLY is being sold in an increasing number of countries is also a contributing factor. In 2013 we added Nicaragua, Costa Rica and Jamaica to our territories. LIQUI MOLY products are now sold in over 110 countries.

In the upcoming years LIQUI MOLY will be investing nearly 20 million euros, mostly in oil production, to ensure the company is ready for further growth. Ernst Prost: “These investments are a part of the performance we have promised with our quality claim ‘Made in Germany’.”

You May Also Like

Dayco to Offer eXtra Loyalty Program

Shops can earn points for Dayco kit and water pump purchases.

Dayco, an engine products and drive systems supplier for the automotive, industrial and aftermarket industries, has become a partner brand for the industry’s eXtra loyalty program.

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales. It currently has 17,000 participating shop owners in the U.S. and Canada, and is growing rapidly.

Sick Week 2024 Results

Sick Week 2024 definitely didn’t disappoint! See the results.

Isky Racing Cams’ Ron Iskenderian Has Passed Away at 75

Ron Iskenderian, the son of industry icon Ed Iskendarian and the former vice president of Isky Racing Cams, has passed away at the age of 75. He was the eldest son of Ed and Alice Iskendarian.  Related Articles – MPMC Media Trade Conference to Relocate in 2025 – Mobil 1 Celebrates 50th Anniversary – Lewis

MPMC Media Trade Conference to Relocate in 2025

The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the aftermarket’s premier conference for establishing connections between motorsports parts manufacturers and media professionals, is relocating from Los Angeles, California to Orlando, Florida in 2025.  Related Articles – Formula 1 Rejects Andretti and Cadillac – Nasr Victorious at Rolex 24 for Penske, Porsche – Competitors

Mobil 1 Celebrates 50th Anniversary

In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1 brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come. Related Articles – Hot Rod Drag Week 2024 to Celebrate 20th Anniversary – Engine Builder Hall of Fame Names

Other Posts

Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing

Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.

Steve Green to Lead Hot Shot’s Secret Dealer Sales

Green will be responsible for developing the strategy to expand the Hot Shot’s Secret dealer network.

SEMA Accepting Nominations for Hall of Fame 2024 Class

The Hall of Fame recognizes exceptional individuals who have significantly enhanced the automotive aftermarket industry.

Cummins to Recall 600,000+ Diesel Ram Trucks Amidst $2B Penalty

The Ram pickups were fitted with “defeat devices,” federal officials say.