VP Racing Fuels Taps Chris Wall to Lead Corporate Marketing - Engine Builder Magazine

VP Racing Fuels Taps Chris Wall to Lead Corporate Marketing

Chris WallVP Racing Fuels has announced the appointment of industry veteran Chris Wall as Chief Marketing Officer. VP’s recent growth and changes have poised VP to become an international force not only in race fuel, but also in performance chemicals for both the racing and consumer markets and in the retail gasoline market.  This announcement is another strategically significant step in VP’s transformation, according to Alan Cerwick, President of VP Racing Fuels.
“Given the growth of the company in size and complexity, there’s a need for a senior-level leader to energize our strategic marketing plan over the long term,” said Cerwick. “With his extensive industry experience and wide-ranging network of contacts, we’re confident in Chris’ ability to lead VP’s marketing team to new levels of creativity and market strategy. VP’s success has always been derived through its relationships with its customers, and providing this high level of marketing expertise and energy will result in more value to our distributors and customers and an even greater competitive advantage in the marketplace.”
Wall will be responsible for developing and executing a long-term cohesive international strategic marketing plan that encompasses all VP divisions, including Race Fuel, Consumer Products, Retail Branding and Specialty Chemicals.
Wall arrives at VP Racing Fuels from Pirelli Tire where he headed the marketing department for the motorcycle division for over a decade. Prior to Pirelli, Wall held key positions in advertising and public relations at Porsche Cars North America and Yamaha Motor Corporation.
“VP Racing Fuels is a brand I have known and respected for over 25 years,” said Wall. “It is a privilege to come on board during this period of rapid growth for the company. With all of our different product lines and brand initiatives, VP Racing Fuels is quickly going from an iconic racing brand to a household name.”
“In his new role, Chris will be building on a solid foundation laid by Steve Scheidker, who has been instrumental in the growth of our Race Fuel division, as well as the successful launch of VP’s Consumer Products and Retail Branding program. Going forward, Steve will continue as Director of Corporate Communications, an area critical to keeping the VP brand top of mind and in which Steve is particularly adept,” Cerwick concluded.

You May Also Like

Dayco Recruits Craig Frohock as its New Aftermarket/Belt CEO

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy-duty and industrial market segments, is delighted to announce that Craig Frohock accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer, effective January 16, 2023. Reporting directly to the Board of Dayco, Craig is responsible for the business

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy-duty and industrial market segments, is delighted to announce that Craig Frohock accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer, effective January 16, 2023. Reporting directly to the Board of Dayco, Craig is responsible for the business unit’s global operational performance and strategic direction. 

WyoTech to Unveil New Campus Expansion

WyoTech, a leading U.S. automotive, diesel, and collision trade school, announces it will host an open house on Nov. 19 to unveil the 90,000-square-foot expansion to its Laramie, Wyoming campus. The $16 million expansion will allow the school to increase its capacity to 1,200 students to accommodate a rapidly growing enrollment. Related Articles – Holley

Holley Announces 2023 Event Dates

Holley Performance Parts has revealed the dates for its popular high-performance race events, including an all-new gathering for LS enthusiasts in Texas.  Related Articles – Nominations Open for SEMA Hall of Fame – Shelby American to Build 750hp Mustang for Carroll Shelby’s 100th Birthday – The 2023 Engine Performance EXPO Starts Today! Holley is again

2023 Drive for Diversity Driver Development Class Announced

NASCAR and Rev Racing have announced the next generation of drivers participating in the NASCAR Drive for Diversity Driver Development Program. Following a national and international search, eight talented drivers were selected for the newest class after participating in the Advance Auto Parts Drive for Diversity Combine. Related Articles – Lucas Oil Welcomes 15th Year

Joe Morrison Teams With Herzhauser for Switch From Top Fuel to Funny Car in 2023

Joe Morrison, who gained a loyal following over his first three seasons in Top Fuel, will switch to the nitro Funny Car class in 2023, driving for East Coast-based owner Mark Herzhauser. Related Articles – Jesel Valvetrain Founder Dan Jesel Has Passed Away – Josh Steinmetz Named Hot Shot’s Secret Brand Manager – Hoonigan Co-Founder

Other Posts

NGK Spark Plugs Adds Jeffrey Schlenker as GM of Purchasing

NGK Spark Plugs (U.S.A.)—the Wixom, Michigan-based manufacturer of ignition parts and sensors—has announced Jeffrey Schlenker has joined the company as general manager of Purchasing.   Related Articles – Ralph Sheheen Among Inductees for 2023 National Sprint Car Hall of Fame – SEMA Statement on the Status of the Recognizing the Protection of Motorsports (RPM) Act –

Ralph Sheheen Among Inductees for 2023 National Sprint Car Hall of Fame

The National Sprint Car Hall of Fame has announced its 2023 inductees, who will be honored on Saturday, June 3, for the 33rd induction ceremonies in Knoxville, Iowa. Among the names is SPEED SPORT’s Ralph Sheheen, who also serves as the host of PRI’s Grand Opening Breakfast.  Related Articles – Introducing Screen to Speed Powered

SEMA Statement on the Status of the Recognizing the Protection of Motorsports (RPM) Act

SEMA and PRI must share that despite strong Congressional backing and extraordinary support from the racing community, the 2021-2022 Congressional session is ending without passage of the RPM Act. Related Articles – Hot Shot’s Secret Signs Two Year ODSS Title Sponsorship – Chris Douglas Named President, CEO of Edelbrock Group – Kyle Fickler Joins ProCharger

Race Winning Brands Strengthens MGP Connecting Rods Team

As a leading manufacturer of performance components for the automotive and powersports markets, Race Winning Brands (RWB) is proud to announce a new member of its dedicated team to further support customers and racers with the addition of Ross Clark in a Technical Sales role, focused on the MGP Connecting Rods brand with supplementary support