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Royal Purple to Unveil Custom Car and New Products at 2014 SEMA Show

Royal Purple has announced it will introduce four new products and unveil its latest sponsored custom car built by Ringbrothers as part of its press conference (Booth #23057) during the 2014 SEMA Show in Las Vegas, November 4 – 7.

Ringbrothers 1966 Chevelle to debut at the Royal Purple SEMA booth

A rendering of Ringbrothers Royal Purple-sponsored 1966 Chevelle.

Premium synthetic lubricant manufacturer Royal Purple has announced it will introduce four new products and unveil its latest sponsored custom car built by  Ringbrothers as part of its press conference (Booth #23057) during the 2014 SEMA Show in Las Vegas, November 4 – 7.

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On Tuesday, November 4, from 1:30 – 1:50PM, during the Royal Purple press conference, the company will introduce its four latest products, including Royal Flush – a new coolant system treatment and cleaner; Max-Atomizer – a new fuel injection cleaner; HMX high mileage motor oil in 10W-40; and XPR extreme performance racing motor oil in 10W-60.

In addition to its new products, Royal Purple will also unveil the latest creation from Ringbrothers. Following last year’s unveil of Mike and Jim Ring’s 1971 Pantera, dubbed ADRNLN, the brothers are this year redefining the classic lines of a 1966 Chevelle to create what they call a “refined race car.”

Blending the raw utility of a race car with the refinement Ringbrothers is best known for, the latest build sponsored by Royal Purple will feature extensive fabrication of interior and exterior panels including Ringbrothers’ signature use of aluminum and carbon fiber. Under hood, Royal Purple’s premium synthetics will provide lubrication for a Wegner Motorsports LS7 engine, producing almost 1,000 horsepower.

For 2014, Royal Purple will have a new, larger size space (Booth #23057) at the SEMA Show. Royal Purple will also have a presence this year at the Automotive Aftermarket Products Expo (AAPEX) at the Sands Expo Center in booth 36023. For additional information, visit



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