VP Racing Fuels, Inc., has announced the appointment of Mark Ticen as Regional Manager, Western Division. Based at the company’s regional sales office in Murrieta, California, Ticen will be responsible for sales and distribution of race fuel in VP’s Western region which includes California, Oregon, Washington, Arizona, Nevada, Idaho and Montana as well as exports to Baja California, Australia, New Zealand, Asia and the Pacific Rim.
Ticen brings to his new position 10 years of sales, marketing and R&D experience in the race fuel industry. Although his primary focus has been on the powersports segment, he’s been involved with all aspects of motorsports from drag racing, circle track and off-road to supercross and motocross.
“We’re pleased to bring Mark on board with Team VP,” said Alan Cerwick, President of VP Racing Fuels. “With his broad experience, passion for motorsports and prior success, we anticipate he’ll be a great asset to our sales team. We’re confident he won’t miss a beat in providing the top quality service and support that our VP distributors and dealers in the Western region have come to expect.”