Hastings Announces Launch of Updated Brand - Engine Builder Magazine

Hastings Announces Launch of Updated Brand

An updated logo reflects Hastings' global reach and forward thinking while maintaining its rich history for the past 100 years.

Hastings Manufacturing Company announced the launch of its updated corporate logo in preparation for the company’s 100th anniversary.

Hastings“The updated logo reflects our global reach and forward thinking while maintaining the rich history for the past 100 years,” according to Hastings.

While the logo is taking on a more modern look, some things will remain the same, such as the blue and gold colors.

“Our beloved Tough Guy will remain on the box but with a fresh new look.  We have also added a 100-year seal to celebrate our anniversary.  All of this was designed by DDM Marketing & Communications with input from Hastings employees and customers,” reported Hastings.

hastings 2

Hastings set boxes have been re-designed for a cleaner and more modern look.  Customer will begin to see the changes in their shipments by the end of 2014.  The company said that it will be gradually introducing the new box and updated logo and seal into the market.

Hastings Manufacturing Company designs and manufactures piston rings for the worldwide engine manufacturing and service industries. Hastings holds TS16949 and ISO14001 registrations, and is an approved piston ring supplier to Aftermarket Specialists and OEMs worldwide.

For more information, visit: www.hastingsmfg.com

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