TI Automotive Adopts TI Automotive as Brand Name for Products - Engine Builder Magazine

TI Automotive Adopts TI Automotive as Brand Name for Products

TI Automotive announced at the 2014 SEMA Show that it has adopted TI Automotive as the brand name for all of its high-performance aftermarket products. Previously, the company had manufactured fuel pumps under the Walbro brand name.

ti2TI Automotive announced at the 2014 SEMA Show that it has adopted TI Automotive as the brand name for all of its high-performance aftermarket products. Previously, the company had manufactured fuel pumps under the Walbro brand name.

“The TI Automotive name may be new to some in the aftermarket, but our products are not,” said David Barbeau, managing director of Global Aftermarket for Pump & Module Systems for TI Automotive. “For over 60 years, Walbro products have been synonymous with innovation and performance here in the United States. That same commitment to product performance comes with our move to exclusively use the TI Automotive brand.”

Barbeau added that TI Automotive’s technical and engineering expertise brings OE standards to performance fuel pumps for the aftermarket, with the same level of innovation, quality and performance. “Our automotive fuel pumps deliver superior flow throughout a wide pressure range, to produce major horsepower gains, unrivaled performance and unmatched durability,” said Barbeau.

Some of the world’s highest-performing production vehicles like the Koneigsegg One:1, Dodge Viper, Dodge Challenger SRT Hellcat, Charger SRT Hellcat and Bugatti Veyron feature TI Automotive fuel systems technology.

TI Automotive says its fuel pumps and modules are designed for quiet, efficient, low-voltage performance and unsurpassed durability. They are specifically engineered to meet the demands of today’s high-pressure, high-flow engines with efficient and robust performance.

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