Getting the Most Out of Your Advertising Dollars - Engine Builder Magazine
Connect with us
Close Sidebar Panel Open Sidebar Panel

Business and Management

Getting the Most Out of Your Advertising Dollars

Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget. Incorporate some of these easy actions to make your promotion efforts more effective and dollar more efficient.

Advertisement
Advertisement icons set
Click Here to Read More
Advertisement

Prospective customers need to see the name of your company at least seven times before they even think about making a purchase from you. Advertising is expensive, and advertising needed to reach customers seven times can drain a budget.

Incorporate some of these easy actions to make your promotion efforts more effective and dollar more efficient:

• Whatever the medium, make your ads as eye- (or ear-) catching as possible. Memorable – not cheesy – ads get noticed and get remembered.
• Repetition is key. Take advantage of frequency discounts.
• Avoid putting all your ad dollars into one or two huge ads when you can take the same dollars and buy more smaller ads over a greater period of time.
• With radio, try to buy a package that provides a lot of daily exposure over a month.
• Never accept the quoted price for radio spots. Radio ad prices are almost always negotiable.
• Don’t change your print or radio ads just for the sake of change. Consistency, like repetition, builds an image for your business.

Advertisement

Article courtesy of TIRE REVIEW.

Advertisement
Connect
Engine Builder Magazine