Federal-Mogul's #PartsMatter Auto Safety Campaign Picks Up Steam - Engine Builder Magazine

Federal-Mogul’s #PartsMatter Auto Safety Campaign Picks Up Steam

The quality, safety and performance characteristics of automotive replacement components clearly matter to the hundreds of consumers and professional technicians who have been among the first to support the broad-reaching new #PartsMatter automotive safety campaign.

moog_highresThe quality, safety and performance characteristics of automotive replacement components clearly matter to the hundreds of consumers and professional technicians who have been among the first to support the broad-reaching new #PartsMatter automotive safety campaign. Sponsored by Federal-Mogul Motorparts, owner of the ANCO, Champion, Fel-Pro, MOOG, Wagner and other leading brands of replacement parts, #PartsMatter is designed to communicate the importance of selecting quality products for every automotive repair.

Nearly 1,200 consumers and technicians have helped communicate the #PartsMatter message by sharing, via social media and the www.partsmatter.com website, photos and videos depicting unfortunate – and in some cases potentially dangerous – part failures. Participants are eligible to compete for Visa Prepaid Gift cards through an online sweepstakes and contest that continue through December 20, 2015.

“This campaign appeals both to consumers, who want to be certain their vehicles are in safe, reliable operating condition, and professional technicians and shop owners, who understand the potential risks associated with many of the lower quality parts that have entered the North American market,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “Our ultimate goal is to help educate consumers to understand that the parts and service choices they make can affect the safety and reliability of their vehicles.”

Federal-Mogul Motorparts has awarded Visa Prepaid Gift cards valued at $100 to each of three random weekly winners, 27 in total, who shared photos or videos of part “fails” during September and October. The company also has announced the September #PartsMatter grand-prize contest winner: Denise Johnson of Superior, Wis., who received a $500 Visa Prepaid Gift card.

To enter the contest, consumers and technicians must post a photo or video of a part failure or related vehicle problem via Facebook, Twitter, Instagram or Tumblr, along with two hashtags – #PartsMatter and #Entry. Participants can also enter via the www.partsmatter.com website.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Starts on August 31, 2015 at 12:00:01 a.m. ET and ends on December 20, 2015 at 11:59:59 p.m. ET. Open to legal residents the 50 United States, D.C., and Canada (excluding Quebec) who are 16 years of age and older. Void where prohibited. Odds of winning a sweepstakes prize depend on the number of eligible entries received during the corresponding drawing period (and all previous drawing periods). Official Rules including details on how to enter are available at www.partsmatter.com. Sponsor: Federal-Mogul Motorparts Corporation, 27300 W 11 Mile Road, Southfield, Michigan 48034.

You May Also Like

Dayco Recruits Craig Frohock as its New Aftermarket/Belt CEO

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy-duty and industrial market segments, is delighted to announce that Craig Frohock accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer, effective January 16, 2023. Reporting directly to the Board of Dayco, Craig is responsible for the business

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy-duty and industrial market segments, is delighted to announce that Craig Frohock accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer, effective January 16, 2023. Reporting directly to the Board of Dayco, Craig is responsible for the business unit’s global operational performance and strategic direction. 

WyoTech to Unveil New Campus Expansion

WyoTech, a leading U.S. automotive, diesel, and collision trade school, announces it will host an open house on Nov. 19 to unveil the 90,000-square-foot expansion to its Laramie, Wyoming campus. The $16 million expansion will allow the school to increase its capacity to 1,200 students to accommodate a rapidly growing enrollment. Related Articles – Holley

Holley Announces 2023 Event Dates

Holley Performance Parts has revealed the dates for its popular high-performance race events, including an all-new gathering for LS enthusiasts in Texas.  Related Articles – Nominations Open for SEMA Hall of Fame – Shelby American to Build 750hp Mustang for Carroll Shelby’s 100th Birthday – The 2023 Engine Performance EXPO Starts Today! Holley is again

2023 Drive for Diversity Driver Development Class Announced

NASCAR and Rev Racing have announced the next generation of drivers participating in the NASCAR Drive for Diversity Driver Development Program. Following a national and international search, eight talented drivers were selected for the newest class after participating in the Advance Auto Parts Drive for Diversity Combine. Related Articles – Lucas Oil Welcomes 15th Year

Joe Morrison Teams With Herzhauser for Switch From Top Fuel to Funny Car in 2023

Joe Morrison, who gained a loyal following over his first three seasons in Top Fuel, will switch to the nitro Funny Car class in 2023, driving for East Coast-based owner Mark Herzhauser. Related Articles – Jesel Valvetrain Founder Dan Jesel Has Passed Away – Josh Steinmetz Named Hot Shot’s Secret Brand Manager – Hoonigan Co-Founder

Other Posts

NGK Spark Plugs Adds Jeffrey Schlenker as GM of Purchasing

NGK Spark Plugs (U.S.A.)—the Wixom, Michigan-based manufacturer of ignition parts and sensors—has announced Jeffrey Schlenker has joined the company as general manager of Purchasing.   Related Articles – Ralph Sheheen Among Inductees for 2023 National Sprint Car Hall of Fame – SEMA Statement on the Status of the Recognizing the Protection of Motorsports (RPM) Act –

Ralph Sheheen Among Inductees for 2023 National Sprint Car Hall of Fame

The National Sprint Car Hall of Fame has announced its 2023 inductees, who will be honored on Saturday, June 3, for the 33rd induction ceremonies in Knoxville, Iowa. Among the names is SPEED SPORT’s Ralph Sheheen, who also serves as the host of PRI’s Grand Opening Breakfast.  Related Articles – Introducing Screen to Speed Powered

SEMA Statement on the Status of the Recognizing the Protection of Motorsports (RPM) Act

SEMA and PRI must share that despite strong Congressional backing and extraordinary support from the racing community, the 2021-2022 Congressional session is ending without passage of the RPM Act. Related Articles – Hot Shot’s Secret Signs Two Year ODSS Title Sponsorship – Chris Douglas Named President, CEO of Edelbrock Group – Kyle Fickler Joins ProCharger

Race Winning Brands Strengthens MGP Connecting Rods Team

As a leading manufacturer of performance components for the automotive and powersports markets, Race Winning Brands (RWB) is proud to announce a new member of its dedicated team to further support customers and racers with the addition of Ross Clark in a Technical Sales role, focused on the MGP Connecting Rods brand with supplementary support