Should Your Shop Be Open Christmas Eve? - Engine Builder Magazine

Should Your Shop Be Open Christmas Eve?

This year Christmas is on a Friday, and Christmas Eve is historically not a big sales day for most, so shop owners have the opportunity to offer their staff a 4-day Christmas weekend if they close on Christmas Eve! Who wouldn’t want that?

This year Christmas is on a Friday, and Christmas Eve is historically not a big sales day for most, so shop owners have the opportunity to offer their staff a 4-day Christmas weekend if they close on Christmas Eve! Who wouldn’t want that?

However, to close and lose a day’s business, plus the burden of paying the staff, is expensive. So here’s a plan that should allow your staff to rule their own destiny – Hit the goal and they get an extra paid day off without costing the shop a dime; miss the goal and its business as usual on Christmas Eve.

December has 22 workdays, not counting Christmas Day. So if your sales goal for December is $75K, and you divide by 22 work days, you will need about $3409 per day to hit the goal. IF you close on Christmas Eve you will lose $3409, so you must spread that would-be-lost $3,409 out over the remaining 21 days by generating an extra $162.33 per day in December ($3,409/21=$162.33), which raises the daily goal to $3,571.33 ($3,409 + $162.33).

However, you must pay your staff for the day off, so you need to take an average day’s wages, divide by 21, and add that number to the new daily sales goal as well. For example, if in an average day you pay $1500 in wages, divide that number by 21, and add the $71.43 ($1500/21) to the daily goal to bring it up to $3642.76 ($3409 + $162.33 + $71.43). When this daily goal is multiplied by 21, it gives us an adjusted monthly goal of about $76,500 in round numbers.

Please keep in mind that you cannot start this program on December 1st because it needs to be accomplished no later than December 18th. This will enable your shop to schedule cars on the 24th should you fail to meet your goal. I suggest you back up 21 work days from December 18th, which would put the goal start date on November 18th if your shop will be closed the day after Thanksgiving, and would put the goal start date on November 19th if your shop will be open the day after Thanksgiving.  I would also strongly suggest that you let your staff know on a daily basis how they are doing, although the daily performance doesn’t matter as long as the total of $76,500 is reached by 12/18.

This tip was provided by Jim Piraino. Jim previously owned one of the most successful shops in the country, and is now one of the 1-on-1 coaches who helps shop owners through the Elite Coaching Program.

You May Also Like

Utilizing Instagram

“When we started, we had no business at all… that’s when I started using Instagram,” Yaghoubian says. “Back then I didn’t know a lot about social media, but it works for business really well, and especially the automotive industry on Instagram.”

The Industry has changed, so should you.

“One picture I posted got 7,600 likes, it reached 112,000 people, I got 982 profile visits from that post, 758 people saved it, and 208 people sent it to other people,” says Aaron Yaghoubian, owner of Arlington Machine in Riverside, CA, talking about an Instagram photo he shared in August of an Evo 8 short block project. “You can’t beat it. Some engine builders are over here crying, but they don’t want to use something that’s free. They have the device in their hand, now download the app and do it.”

Higher Revving Education

We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.

Chassis vs Engine Dyno

We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.

Tradeshow Season

While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!

OE Parts vs. the Aftermarket

Many of your customers believe that OEM parts are better than aftermarket parts. We wanted to dispel some of the myths once and for all. Without getting into the mud about which brands are better. It is important to note that not all parts are created equal, and this includes both aftermarket and OE replacement parts.

Other Posts

America’s Best Engine Shops 2022 | H&H Flatheads

Despite not being a fancy, state-of-the-art set up, Mike and his team at H&H have a great thing going. The equipment does exactly what it needs to, his team is experienced and the shop has built thousands of vintage engines for customers everywhere!

America’s Best Engine Shops 2022 | Choate Engineering Performance

This shop’s dedication to quality engine work, its growth, its machining capabilities and its impact in the diesel industry, all make Choate Engineering Performance well deserving of Engine Builder’s and Autolite’s 2022 America’s Best Diesel Engine Shop award.

America’s Best Engine Shops 2022 | 4 Piston Racing

The 4 Piston Racing facility in Danville, IN houses two buildings – one is 12,000 sq.-ft. and the other is 2,500 sq.-ft. The shop is very heavily focused on Honda cylinder heads and engine work to the tune of 300+ engines and 1,000 cylinder heads annually!

EB Takeover: Engine Rebuilders & Supply

We were recently in the Chicago area and made a stop at Engine Rebuilders & Supply in Stone Park, IL to visit owner Andy Frontzak. This shop has been around since 1940, and Andy has owned it since the ’90s. ERS does all sorts of engine work, head work and machine work for gas and