Bogi Lateiner, a master mechanic and owner of the award winning auto repair shop 180 Degrees Automotive in Phoenix, will provide the keynote address for the April 29-30 SERVICE-EDU automotive training event at the Universal Technical Institute (UTI) campus in Avondale, Arizona.
A master technician, shop owner, writer, speaker, educator and TV personality, Bogi is passionate about improving the reputation of the automotive industry and changing the way women, in particular, feel about cars and the automotive repair experience. Bogi educates women around the country about car care basics, and teaches repair shop owners about customer service and relationship marketing. She also appears as one of three co-hosts of “All Girls Garage” on Velocity Channel. Her keynote speech will address the topic, “Not Your Father’s Auto Shop.”
Of her work in the automotive industry Bogi explains, “Everything that I do is fueled by a passion and a love for this industry and a desire to improve our reputation, our relationship with our customers, our relationship with our teams, and our quality of life as owners, technicians and service advisors.”
SERVICE-EDU is sponsored by Gates, MAHLE, NGK Spark Plugs and Timken, four OE automotive parts manufacturers who supply the aftermarket with tens of thousands of SKUs, representing 25 different types of parts in nine product categories. The SERVICE-EDU Avondale event kicks off Friday, April 29, from 6 p.m. to 8 p.m. with dinner, orientation, networking and Bogi’s keynote presentation.
Each of the four manufacturers will conduct a training course Saturday, April 30, from 8 a.m. to 5:30 p.m. focused on their category of expertise. They will provide practical information on how to diagnose failures and repair them.
Registration for the two-day event is $49 and includes the four training courses, dinner Friday, breakfast and lunch Saturday, networking opportunities, educational materials, raffle prizes and a SERVICE-EDU graduation certificate upon class completion.
To register for the Avondale, Arizona training event: www.service-edu.com.