Airtex/ASC, a manufacturer of fuel and water pumps for the OE and aftermarket, has named industry veteran Bruce Tartaglione as its senior strategist of new business development.

In this key role, Tartaglione will lead new business development strategies for the aftermarket, leveraging Airtex/ASC core business competencies to drive future growth.

“Bruce has a proven track record as a customer-focused executive in this industry. Having known him for years, I am confident that he will be a strong asset to the future of our business,” said David Peace, president and CEO of Airtex/ASC. “Bruce’s strategic vision and industry relationships will be instrumental in identifying areas for improving the value we provide our customers and implementing new strategies.”

During his nearly 40 years in the auto care industry, Tartaglione has held many senior management positions. Most recently, he worked as a consultant, helping several companies develop the skill sets and strategies necessary to maximize growth. Prior to that, Tartaglione served as senior vice president of global sales and marketing at Brake Parts, Inc. (BPI). Before joining BPI in 2011, Tartaglione served as the vice president of traditional aftermarket for United Components, Inc. (UCI).

Throughout his career, Tartaglione has also been active in many aftermarket organizations, including the Automotive Sales Council, Auto Care Association and Automotive Warehouse Distributors Association (AWDA).