Federal-Mogul Motorparts Introduces Brand Protection for FP Diesel Products - Engine Builder Magazine

Federal-Mogul Motorparts Introduces Brand Protection for FP Diesel Products

Federal-Mogul Motorparts has introduced a brand protection solution initiative designed to thwart counterfeiting and to ensure that genuine FP Diesel products are offered as premium-quality repair solutions.

Federal-Mogul Motorparts has introduced a brand protection solution initiative designed to thwart counterfeiting and to ensure that genuine FP Diesel products are offered as premium-quality repair solutions. The new cartons include automated authentication package labels making it easy to confirm that the product is genuine anywhere in the world.

Known as SmartAuthentication, this track-and-trace feature uses the product’s serial number to locate it along the distribution channel, while a mobile app enables customs officials to quickly and easily authenticate each product.

Customers can determine if their FP Diesel product is authentic by using the SmartAuthentication Data Metric code that can be read via scanner or through your smartphone. Apps are available for download for Android, Apple, Blackberry and Windows devices. The unique alphanumeric validation code on the product label can also be entered on the website for validation.

You May Also Like

Guillermo Santa Cruz Named President of Homestead-Miami Speedway

Santa Cruz takes over for long-time Homestead-Miami Speedway executive Al Garcia.

Sports and entertainment media executive Guillermo Santa Cruz has been named the new president of Homestead-Miami Speedway. Santa Cruz joins the Homestead-Miami Speedway team after spending more than 10 years at IMG, a global sports agency, where he served as vice president, Latin America, Mexico and U.S. Hispanic.

Building Plans Revealed for Lucas Oil Indianapolis Raceway Park

The plans include a new Wally Parks Tower, renovated suites, a new fan entrance, and moving the professional pits.

World of Outlaws Announces Finals Schedule

The World of Outlaws World Finals Championship weekend at The Dirt Track at Charlotte is set for Wednesday-Saturday, November 6-9.

A Custom Cosworth V10 Engine will go in Red Bull’s RB17 Hypercar

Only 50 examples of the RB17 will be produced, and it is the latest hypercar to feature a Cosworth engine.

Melling to Giveaway ‘Crew Member for a Day’ Experience

Coming off their Melling Supports Cars Show, Melling is now offering the chance to be an NHRA crew member for a day at the NHRA US Nationals.

Other Posts
John Force Leaves Hospital for Rehab Center

John Force has left VCU Medical Center for a rehab facility selected because of its success in treating other race car drivers with similar issues.

Lubrizol Additive Solutions for GF-7

Lubrizol’s additive solution to meet new performance requirements will enable oil marketers to upgrade to ILSAC GF-7 with ease.

Cosworth Returns to Goodwood Festival of Speed

At this year’s Goodwood Festival of Speed, Cosworth will feature an array of machines with its innovative engineering at their heart.

Engine Ice Launches Refreshed Website

Related Articles – Choate Engineering Performance to Lead Webinar on the Cummins Engine – Niterra Announces Todd Cullums as VP of Manufacturing Operations – Supreme Court Decision Helps Auto Aftermarket Against Federal Overeach